Digital Marketing, Associate Manager

About the Role:

Clover Sonoma is seeking a Digital Marketing Associate Manager to assist with digital communications activities across our social media channels, website, and blog as well as influencer marketing initiatives. This role will help increase Clover’s brand awareness, build community, and drive consideration and purchase across our portfolio of products. The ideal candidate is excited to work for a brand that is a leader in the dairy industry, has a passion for storytelling in the digital space, is results-oriented, and has worked on a fast-paced, in-house or agency, integrated marketing team.

Reporting to the Marketing Communications Director, this role will work alongside agency partners and requires a high level of creativity and attention to detail in addition to excellent writing, editing, and project management skills. This role is part creative, part analytical with the ability to understand KPIs and make optimizations.

As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious, and delicious products that are made with care for animals, people, and the planet.

Salary range: $69,400 - 81,600 DOE

Responsibilities:

• Partner with agencies to plan Clover Sonoma’s social media and influencer content across platforms to increase brand awareness, engagement, and traffic including, Instagram, Facebook, and TikTok
• Assist with editorial calendar, posting schedule, and community management for the company’s LinkedIn profile
• Upload content to YouTube and Pinterest as needed
• Assist with the development of engaging, educational, and inspiring content and captions including images, videos, and blog posts
• Create and maintain an asset library for the Marketing Team to use
• Manage product fulfillment for sample requests, giveaways, contests, and influencer campaigns
• Draft influencer briefs outlining campaign goals, objectives, deliverables, key messages, and product information
• Identify and assess potential influencers based on brand fit, audience demographics, and engagement metrics
• Maintain websites including product imagery, uploading new content, copy edits, troubleshooting issues, updating blog/recipe posts, and other day-to-day needs
• Contribute to company blog including writing, editing, posting
• Work alongside the agency to improve SEO and determine KPIs to increase traffic and time-on-site
• Work closely with IT on any issues or implementations that need to be made from a technical standpoint
• Budget tracking and reporting

What You Bring to the Team

• 3 years of Digital Marketing experience specifically in social media, influencer marketing, and website management
• Experience with the ever-changing workings of social media platforms, consumer engagement, and strong awareness of the digital space. Knowledgeable in Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn.
• Experience in website maintenance, making necessary edits, image upload, and blog writing. WordPress experience is desired.
• Collaborative partner who knows how to work with cross-functional teams to integrate social media amplification and influencer marketing into broader marketing initiatives
• Strong copywriting, proofreading, and editing skills and ability to adapt to brand voice and key messages across platforms
• Clear communication skills, both written and verbal, and the ability to build and maintain positive relationships with partners and team members
• Ability to photograph, film, and edit high-quality content to be used across social media channels and website
• Knowledge of social media and influencer marketing trends, tools, and analytics
• Excellent Creative thinking, attention to detail, and problem-solving abilities
• Project management skills and familiarity with platforms like Trello
• Social photography and video skills and working knowledge with Figma, Canva, and Google Suite. Graphic design and Adobe Illustrator, are a plus.
• Understanding of SEO and Google Analytics, is a plus.
• Bachelor's degree in Marketing, Communications, New media, or relevant field preferred

About Clover Sonoma

Clover Sonoma is recognized as a leader at the forefront of the dairy industry with their full line of conventional and organic dairy products. The Petaluma-based company in California’s beautiful Sonoma County has always held themselves to higher industry standards and was the first dairy in the United States to become American Humane Certified for the humane treatment of their animals. In addition, Clover holds their partnership of family-owned dairy farms to a higher standard with its own unique Clover Promise of Excellence — a set of regulations to ensure the highest level of animal welfare, product quality, and sustainability measures are followed.

Clover is also known for their involvement in the community and most notably their infamous mascot, Clo the Cow, who’s witty puns and billboards have been delighting Northern California for over 50 years! With a history of ‘do-gooding’ built into their DNA, Clover was proud to become a Certified B Corporation® in 2016 – meaning that we use business as a force for good by putting people and planet alongside profit.