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Integrated Marketing Manager
CNET INC New York, NY
$124k-161k (estimate)
Full Time | IT Outsourcing & Consulting 1 Week Ago
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CNET INC is Hiring an Integrated Marketing Manager Near New York, NY

The Integrated Marketing team at CNET Group, a part of Red Ventures, challenges traditional partnership structures everyday, with programs and opportunities that converge brand and performance marketing. We’re looking to grow our team with strategically-minded marketers who share our full-funnel vision.

As a Manager on Integrated Marketing, you will work closely with the Partnership Sales team and leadership to develop compelling opportunities for top-tier clients that deliver the full breadth of CNET and ZDNet.

This is a hybrid role, with three days in the office required (Tues, Weds, Thurs).

What You'll Do:

  • Develop persuasive proposals and sales presentation materials, both proactively and in response to RFPs (70%)
  • Execute some custom content programs, working closely with clients and creatives (20%)
  • Build new packages, programs, products, and tentpoles, and present them to the Sales team (10%)
  • Participate in setting account and vertical strategy to maximize revenue and sales
  • Set the highest standard for collaboration, creativity, and performance
  • “Student of media and marketing”: Stay abreast of and share best practices, case studies, trends and new ideas from across the industry

What We're Looking For:

  • 3-5 years in both a pitch-focused role and post-sale experience in media, publishing, agency, or consulting
  • Deep understanding of digital media
  • Direct experience across one or more of these priority verticals: Tech, Telco, Retail, Finance
  • Confident writer who can persuasively express the opportunity, and develop a narrative using data
  • Master of cross-functional communications, with experience interfacing with teams across several disciplines, including Product, Data, Research, Creative, and Editorial
  • Comfortable working alongside senior leadership and presenting to clients
  • Able to ideate strong content ideas in the context of larger programs, including social-first, article and video executions
  • Conversant in all forms of media and marketing, and Expert in several, including but not limited to: Display, Branded Content, Lead Gen, Email, Commerce, Paid Acquisition, Social
  • Confident developer of “big ideas,” whether their “big-ness” is determined by their creativity and/or their KPI achievement
  • Consultative and curious, with a learning mindset
  • At your best in a high-performance culture
  • Both analytical and creative

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$124k-161k (estimate)

POST DATE

06/19/2024

EXPIRATION DATE

07/17/2024

WEBSITE

cnet.com

HEADQUARTERS

SAN FRANCISCO, CA

SIZE

500 - 1,000

FOUNDED

1994

CEO

MEHDI MAGHSOODNIA

REVENUE

$50M - $200M

INDUSTRY

IT Outsourcing & Consulting

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