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Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 40 million commercial vehicles, and many million commercial drivers. The incumbent technologies that cater to these customers are decades old, and drivers and fleets increasingly demand modern digital experiences and affordable and transparent financial services products. Coast's mission is to deliver them at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.
Coast is looking for our first Demand Generation Manager, a pivotal role on our small marketing team. You’ll drive growth of our inbound self-service and sales-led motions by scaling existing channels and running experiments to establish new channels. This role requires a creative and strategic thinker who has a deep understanding of the buyer's journey, messaging, content, and distribution channels. Based on your keen knowledge of our product value and personas, you’ll craft campaigns for various marketing channels. You’ll develop campaign concepts and messaging, write copy and design briefs, and work with content producers to deliver campaign assets to Performance Marketing for execution.
Being successful in this role will require deep empathy for our customer and an eagerness to get to know our customers, the industries they work in, their challenges, and opportunities to serve them. We serve everyday businesses in the trades and transportation industries. From electrical contractors to pest control businesses, these businesses make our work possible and our lives more convenient.
What you’ll do:
Who we’re looking for:
Compensation:
Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.
About Coast:
Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country’s 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers.
Coast is co-founded and led by Daniel Simon, who previously cofounded Bread (breadpayments.com), a leading payments and credit technology firm backed by some of the world’s top VCs which was acquired for $500MM in 2020.
Coast has raised $125M in total funding across debt and equity and is backed by top fintech and mobility venture funds – Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, and Colle – and premier angel investors – including Max Levchin (Affirm), Josh Abramowitz (Bread), Jason Gardner (Marqeta), William Hockey (Plaid), Ryan Petersen (Flexport), and many others.
Check out the latest podcast interview on Fintech Layer Cake with Coast Founder Daniel Simon!
Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.
Full Time
Restaurants & Catering Services
$143k-187k (estimate)
06/19/2024
08/17/2024
945thecoast.com
AUCKLAND, AUCKLAND
100 - 200
2016
KENNETH JOHN HARLOCK
<$5M
Restaurants & Catering Services
The job skills required for Demand Generation Manager include Initiative, Project Management, Salesforce, B2B, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Demand Generation Manager positions, which can be used as a reference in future career path planning. As a Demand Generation Manager, it can be promoted into senior positions as a Business Development Manager, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Demand Generation Manager. You can explore the career advancement for a Demand Generation Manager below and select your interested title to get hiring information.
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Quotes from people on Demand Generation Manager job description and responsibilities
The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.
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Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.
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Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.
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They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.
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They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Demand Generation Manager jobs
The responsibilities of demand generation managers are vast.
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