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NOTE: This will be an in-person position at our Moorestown, NJ office location.
Coastal Source strives to create the most durable and high-performance outdoor living products on the market. We are proud of the products we have created and our team that stands behind them. We are working to build a world-class experience for our customers.
We are looking for a Director of Marketing who will oversee the development and execution of Coastal Source’s marketing strategy and initiatives, including brand architecture, omni-channel media campaigns (social media, advertising, email, digital and collateral), new product launches, events and trainings, POS and dealer experience, content creation, and PR. This leader will design and create integrated communication strategies, campaigns, and programs to fulfill brand and sales objectives ensuring that we consistently articulate our brand positioning and messaging across all platforms. Reporting to the President, the Director of Marketing will act as a hands-on marketing team member, doing the work with the team as well as serving as a key member of the Coastal Source leadership team in our next phase of growth.
About You
You are equal parts creative and organized, thriving off collaboration within a small team. You have excellent communication skills and are a creative writer with an eye for great emails, marketing campaigns and web pages. You are a natural problem solver who learns from past experiences- both good and bad. You would love to be part of a small marketing team to develop and implement unified marketing strategies across company marketing efforts. You excel at time management and quarterbacking projects from beginning to end, filling in the gaps where information may be lacking. You love to develop strategies and find ways to measure their success. You love using digital collaboration tools to keep the whole team in sync.
Key Qualifications
Responsibilities
Marketing Strategy
Branding & Content
Omni-Channel Campaigns
Channel Marketing
Public Relations
Team Leadership
Travel
Occasional business travel (~10%) to industry events, dealer meetings, and training sessions required.
Coastal Source is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.
Coastal Source participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Full Time
$144k-181k (estimate)
06/28/2024
07/13/2024
coastalsource.com
LENOLA, NJ
25 - 50
2003
Private
AMEDEO D ASCANIO
<$5M
Business Services
The following is the career advancement route for Marketing Director positions, which can be used as a reference in future career path planning. As a Marketing Director, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director. You can explore the career advancement for a Marketing Director below and select your interested title to get hiring information.