About Cochlear

Cochlear's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry's best clinical, research and support networks. That's why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life's opportunities.

The Opportunity

We have a newly created position for a Digital Marketing Director to join our team and lead our Enterprise Digital Marketing team. This is an exciting time to join Cochlear as we implement our new operating model and focus on accelerating our global Digital Marketing capability and capacity to meet both our short-term and long-term growth.

This role is responsible for providing strong leadership across our Digital Marketing teams (circa 30 people) to enable delivery of our omni channel marketing campaigns, as well as designing and implementing the Digital Marketing strategy and global operations, 'follow-the-sun' model to support its successful execution and enablement of key countries and regions.

This role provides leadership across the following areas:

• Marketing Technology and Analytics
• Digital Marketing - Outbound
• Digital Marketing - Inbound
• Digital Experience (Cochlear.com)

This role will have high visibility in the organisation, managing a team that, together with key countries and regions, will enable Cochlear's omni-channel marketing activity to deliver greater effectiveness and efficiency. This leadership role will work collaboratively and maintain cross-functional relationships - particularly with Marketing (across global, region, country) and IT - to ensure the marketing tools/solutions, strategy and operations model are in place to deliver growth.

Responsibilities include:

Development of the Digital Marketing Strategy to deliver growth outcomes for both the immediate and longer-term horizon.

• Triage and prioritise enhancements to Digital Marketing capabilities through accountability and responsibility for the Digital Marketing Accelerator that enables digital projects to move through the delivery process more quickly.
• Shape a future state digital marketing enablement organisation.
• Develop and manage digital marketing budgets (within the global marketing budget) and investment cases.
• Incorporate and adapt the model and associated technologies as the digital marketing technology evolves and changes (e.g., AI)

Development of the global operations model to support Cochlear's digital marketing strategy.

• Develop and implement the global operations / 'follow-the-sun' model to support the successful execution of the Digital Marketing strategy and enablement of key countries and regions; and identify and track KPIs to measure performance.
• Prioritise the initiatives and operations changes over the short- and longer-term horizons, to deliver maximum efficiency and effectiveness across digital marketing.
• Advance the team's ways of working to realise a true global enablement model, including a strong connection of resources located in key countries/regions for in-time-zone support.

Lead the Digital Marketing team to be a highly skilled, engaged and high-performance team:

• Provide leadership to the sub-team responsible for the company's marketing technologies and data used to engage our customers in omni-channel campaigns and interactions.
• Provide leadership to the sub-teams responsible for Cochlear's digital and omni-channel marketing operations for a portfolio of geographies and business units so that established performance KPIs from the strategy are delivered.

About You.

As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:

Essential

• Significant experience in commercial / digital marketing roles in large global healthcare companies
• Significant people management experience
• Demonstrated global experience in partnering with multiple countries to develop impactful digital marketing strategies.
• Demonstrated experience in engaging, influencing, motivating and collaborating with senior leaders across multiple geographies and functions to effectively raise the priority of digital marketing strategies / requirements against competing mid- and medium-term strategies.
• Capable of leading and/or participating effectively on globally matrixed teams
• Global mind-set and strong business acumen
• Proven ability influencing multiple stakeholders at different levels of an organization, ideally in multiple med-tech or health services categories.
• Ability to think and work creatively.
• Excellent communicator
• Flexibility to travel globally as required is expected in this role.

How we recognise your contribution

We want Cochlear to be a place where our people enjoy coming to work. Through our internal programs and employee benefits we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit www.cochlearcareers.com

How to apply.

If you are excited about what you have read and would like to be considered for this role, then please submit your resume and a covering letter detailing your suitability for this role.

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.

Desired Skills and Experience

Digital Marketing, Strategic Development, People Leadership, Enterprise Leadership,

Strategic Leadership.