Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary Manages the development of comprehensive go-to-market strategy for cross-enterprise advertising solutions, which involves (but is not limited to), performing marketplace analyses including customer segmentation, aggregating customer feedback from collective sales teams and incorporating into product development cycle, developing economic incentive structures and monitoring business KPIs. Develops financial and operational objectives and coordinates cross-functional execution, ensuring operational plans are aligned with business objectives. Monitors sales pacing and provides reporting visualizations and updates to senior management. Job Description Core Responsibilities Work with sales leads at NBCUniversal, Freewheel and Comcast Advertising to understand customer needs and pain points across multiple customer segments Analyze and depict current behaviors at agencies - including where spend is allocated, what ad tech vendors they use, what clients they have – how those correspond to their overall agency priorities and incentive structures Analyze and communicate current behaviors of non-agency clients and trends/priorities within that marketplace Conduct marketplace analyses to understand competitive landscape and market customer segmentation; overlay to NBCU/FW/CA GTMs and customer bases Assist in development of solution supply strategy and perform associated business case analyses to support strategic direction Facilitate working sessions with sales teams for each customer segment group to develop a go-to-market plan for new services Coordinate macro agency touchpoints and align internally across teams to reinforce (vs. Compete) Develop talking points and inform sales materials for our sales force to pitch new products and solutions to the market Develop plan for taking new sales offerings to market for longer-tail of SMB and Performance-first buyers Support and help drive business model innovation work and economic modeling exercises associated with creating new product proposition Assist with the design and implementation of employee engagement plans that inform, educate and enhance the understanding of the Company’s new products, services and experiences; develop ongoing education program with broader teams to ensure product fluency Ensure holistic project governance maintained and support sales deployment strategy May assist with design and manage incentives and other programs as necessary to achieve critical milestones to success. Partners closely with cross functional teams and business units to design methodologies and review feedback and insights to inform future plans and execution. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Compensation Primary Location Pay Range: $135,556.30 - $203,334.45 Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Certifications (if applicable) Relative Work Experience 7-10 Years Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.