Job Description

Comoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto’s revenue and new customer acquisition goals.

Reporting to the SEM Manager, this SEM Specialist is responsible primarily for the execution of Paid Search / Shopping channels.

Our next SEM Specialist will be an analytical thinker with some serious Paid Search / Shopping experience under their belt and an insatiable curiosity to keep upping their game.

They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto’s larger media mix (including Display / Media / Video, Social Media).

As a key driver of Comoto’s growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, Creative, Video, Merchandising, and Rider Support teams

Our Next SEM Specialist Will :

Building and maintaining a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles ever-expanding catalog of premium gear and parts

Executing ad / copywriting testing to find the perfect message that calls to every moto enthusiast’s heart

Learning complex Paid Search & Shopping bid management strategies to take your results to the next level

Managing day-to-day campaign pacing of multimillion-dollar budgets

Optimizing the Paid Search / Shopping portfolio daily to boost star performers and cut the underachievers

Driving aggressive revenue growth across Performance channels

QA of own workflow ad copy, audience management, campaign builds, etc as well as review of teammates’ work to ensure positive customer-facing experience

Active participation and management of vendor / platform relationships

Last updated : 2024-09-07