Marketing Manager

Coney Island Preparatory Public Charter School

Brooklyn, New York

What is This Role?

The Marketing Manager brings a keen eye for design and expertise in harnessing multiple advertising channels to Coney Island Prep's Development Team. They will collaborate with the Director of Development and Communications and the Development Manager on all marketing and fundraising efforts. Together, this team crafts scholar-centered, compelling content to raise awareness, solicit donations, and positively position Coney Island Prep in the community. Managing external messaging, graphic design, photography, and brand awareness are central to the role, as is conveying our mission to drive scholar success in the college and career of their choice. This team member also supports staff and scholar recruitment by overseeing marketing items that include design appeals, social media accounts, and tailoring campaigns based on outcome data. Through this work, you will ensure the success of current and future scholars by spotlighting Coney Island Prep's unique services and impact on our community.

What You'll Be Asked To Do

Graphic Design & Writing (60%)

* Create graphic design elements and written content for our fundraising, community engagement, alumni, and staff and student recruitment efforts; items may include invitations, website banners, flyers, and mailers in print or digital media

* Organize and design standardized templates for broad institutional use such as flyers, letterhead, and branding kits

* Craft compelling content about Coney Island Prep, its scholars, families, and staff, effectively sharing our vision, mission, and impact through our website, monthly newsletters, and donor stewardship efforts

* Manage the communications calendar to ensure stakeholders are consistently receiving mission-aligned materials through email, direct mail, and social media

Social Media & Website (20%)

* Drive social media strategy, prepare content, and manage all accounts including LinkedIn, Meta (Facebook & Instagram), and TikTok and act as a liaison for all messages that are delivered through social media accounts

* Source content, by building systems to collaborate with school staff, and spending sufficient time on campus to understand the context, in order to highlight the stories and strengths of our staff and students

* Ensures CIP social media content is predictable and responsive to campus and current events by creating and posting highly engaging posts, stories, reels, and other content; proactively plan to ensure alignment with the department set strategy

* Prepare fundraising pages for coinciding fundraising events and campaigns

* Update website content, calendars and staffing pages, public reporting of monthly Board minutes; work with web developers when needed

Marketing & Data Analytics (10%)

* Work alongside internal departments to create and roll out marketing strategies elevating their core message to achieve goals

* Analyze and track effectiveness of strategies through key metrics such as leads, impressions, visits, open and click-through rates

* Leverage data to fine-tune paid advertising, content, audience, and spend to achieve desired outcomes

Photo & Video (5%)

* Take photos at key staff and scholar events for social media

* Manage photography for key organizational events and projects

* Build institutional memory around photo/video by ensuring all content is stored in one easy-to-access platform, tagged, and organized in line with best practices

* Manage coordination logistics for video projects, including booking videographers and reserving areas on campuses for filming use with ample planning and limited disruption to school operations

* Trimming videos produces by videographers for social media, website, and emails

Branding & Event Support (5%)

* Maintain internal branding guidelines and incorporate any needed annual updates; train staff on changes annually

* Build institutional memory around branding projects and updates

* Update internal letterhead, powerpoint, and all other templates on an annual basis

* Manage internal marketing items such as business cards, signage for org-wide and campus events

* Work closely with each campus to gather information/assets and to support special events and campaigns

* Assist with other events-related tasks

What You Will Need

* Bachelor's degree

* 2 years direct experience working in the graphic design field utilizing softwares, such as Lightroom and Photoshop to be able to create original elements

* Experience collecting and analyzing leads, impressions, visits, open and click-through rates

* Comfort creating QR codes and managing data captured through QR codes

* Experience updating websites using platforms such as WordPress

* Experience with email marketing platforms, such as Mailchimp

* Impeccable writing, designing, and editing skills

* Ability to assess items for both aesthetic appeal and functionality

* Experience collecting and analyzing data to drive decision-making

* A strong sense of ownership over one's work and internal motivation to pursue excellence

* Passion for education and a dedication to Coney Island Prep's mission, beliefs, and values and its commitment to anti-racism

* Steadfast belief that all students can achieve at the highest academic levels and deserve an opportunity to succeed in the college and career of their choice

* An understanding of how one's work contributes to the overall success of projects

* Self-reflective and open to frequent feedback, with the ambition and desire to grow and develop

* An entrepreneurial spirit, embracing the opportunity for creativity inherent in a growing organization

* A positive, solutions-oriented attitude and drive for excellence

* Willingness to be a team player and collaborate with other departments

* Spanish proficiency a plus

Who are we?

Coney Island Prep is a college preparatory public charter school in Brooklyn, New York. Merging growth, performance, and commitment, the Coney Island Prep community takes its responsibility to prepare scholars for the college and career of their choice very seriously, but not ourselves. We balance our sense of ownership and responsibility with humility and levity and support each other every step of the way. Coney Island Prep currently serves over 1,300 scholars across its four schools, including:

* 312 scholars in kindergarten - second grade at the lower elementary school

* 336 scholars in third - fifth grade at the upper elementary school

* 348 scholars in sixth - eighth grades at the middle school

* 349 scholars in ninth-twelfth grade at the high school

Commitment to Anti-racism, Diversity, Equity, Inclusion, and Justice

Coney Island Prep is committed to building a team that collectively reflects the various backgrounds, experiences, and identities of our scholars. We recognize and respond to different points of access, so that everyone maximizes their highest potential. We also recognize that because of institutionalized racism and systemic oppression, historically marginalized groups are at a disadvantage when it comes to most application and hiring processes. We want to ensure that all candidates, regardless of their identity, are able to demonstrate their qualifications and are not limited by a lack of opportunity or access. We are committed to creating a space where everyone's identity is acknowledged, respected, and welcomed. We are intentional about creating an environment where people feel comfortable being their authentic selves at work by constantly examining our organization culture and challenging our traditions.

Benefits and Compensation

* Employees at Coney Island Prep are provided with salaries that are set through a lens of equity and based on an individual's skills and experiences relevant to the role. The salary range for this position is from $70,000 - 85,000

* As a regular, full time employee of Coney Island Prep you will be eligible for benefits that include medical, dental, vision, and life insurance as well as a 403(b) retirement benefit package with match and Paid Family Leave

* Staff are provided with a MacBook Air and access to all the necessary technology and resources needed to succeed in their role

Are you "All In?" This position starts immediately. To apply, head to our Careers Page!

Coney Island Preparatory Public Charter School is an equal opportunity employer and does not discriminate on the basis of race, religion, color, age, sex, sexual orientation, marital or familial status, national origin, citizenship or disability. We want Coney Island Prep to be a place where scholars and staff of all backgrounds, experiences, and identities feel as though they are valued and can excel.