The Position

This position reports to our VP Marketing and requires an experienced, dedicated, self-motivated, energetic individual who will develop, manage, and execute the long-range and annual brand marketing plan and activities. This includes marketing planning and budgeting, brand positioning and communications, new product ideation and launch, promotional planning and execution, and channel marketing programs.

Responsibilities

• Interact with all organizational levels and customer base.
• Marketing Planning and Budgeting - Develop and implement the marketing objectives, strategies, and the long-range and annual plans for assigned brands lines.
• Manages marketing budget and forecasts spending for assigned brands lines.
• Monitors performance measurements to ensure sales volume and share objectives are accomplished.
• Brand Positioning and Communications - Develop meaningful consumer positioning for all assigned brands that creates added value versus competitive offerings and effectively communicates product advantages to target audience(s).
• Identifies target audience(s).
• Manages all messaging, media and creative for the brand, including coop programs, with distributors and dealers that will be delivered through a variety of media including ad campaigns, websites, packaging, brochures, sales presentations, case studies, white papers, webcasts, e-mail, trade shows and events.
• Develops innovative PR strategies supporting the brand for the target audience(s).
• Manages the information exchange with the general media and industry publications.
• Conducts interviews and develops content for press releases.
• Seeks and manages, as appropriate, corporation reputation-building activities.
• Creates new product commercialization programs - Manages the development and implementation of the launch kit for all new product launches working together, with the Product Business Teams.
• Works with key product management, agency partners, creative consumers, creative end-users, distributors, dealers, customers, engineering, and sales personnel to lead ideation sessions for new product development.
• Creatively identifies opportunities for growth by effectively utilizing market research, competitive analysis, and trend analysis.
• Promotional Planning and Execution Drives promotional and sponsorship strategy, tactics, and execution.
• Works with vendors to create promotional/sponsorship ideas that support the brand, delivers on consumer/trade/segment objectives, and delivers sales growth.
• Analyzes and evaluates the effectiveness of promotional programs and sponsorships.
• Customer/Segment/Trade Marketing – Effectively works with the sales organization(s) to ensure that corporate objectives are met and that our strategies and programs are effectively implemented to increase distribution.
• Actively participates and assists account management personnel in the presentation of category strategies, plans, and promotions to the key customers/trade.
• Works with sales to develop channel marketing programs.

Qualifications

• 5 years of progressively responsible brand/marketing experience, preferably in a Consumer Durables company.
• Results-oriented with a strong record of execution and accountability.
• Ability to manage and complete multiple high-priority projects and activities with strict deadlines and limited internal staff and budget.
• Exceptional communication and interpersonal skills (written oral, presentation), strong editing skills with a great attention to detail.
• A good eye for graphic layout.
• Exceptional analytical and problem-solving skills.
• Ability to gather, coordinate and synthesize data to develop understanding of key insights.
• Strong organizational and time management skills.
• Strong attention to detail.
• Strong ability to influence cross-functionally with the ability to lead/manage, mentor, coach and develop others.
• Creative out-of-the box thinker.
• Computer proficient in Microsoft Office Applications: Excel, Word and Power Point, command of at least one email marketing and social media automation platform.

Education

• BA/BS Marketing or Business
• MBA or Masters in Marketing preferred

Job Type: Full-time

Pay: $100,000.00 - $125,000.00 per year

Benefits:

• 401(k)
• 401(k) 6% Match
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Relocation assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Dallas, TX: Relocate with an employer provided relocation package (Required)

Work Location: In person