Chief Marketing Officer (CMO)

About the Company

Pioneering public research university

Industry
Higher Education

Type
Educational Institution

Founded
1868

Employees
10,001

Funding
$200 million

Categories

• Continuing Education
• Education
• Universities
• Berkeley
• Colleges & Universities
• DNA
• Hyperloop
• Neurophysiology
• Supercomputers
• U.C. Berkeley
• University of California
• Higher Education

Specialties

• Higher Education and University Education

About the Role

The Company is in search of a dynamic Chief Marketing Officer (CMO) to lead its strategic brand and marketing initiatives. The successful candidate will be a visionary leader, well-versed in industry trends, and will be responsible for shaping the company's brand and marketing strategy to enhance its global presence. This role involves leading a comprehensive marketing and communications program, with a focus on positioning the company as a leader in its field. The CMO will be expected to create and execute strategies that elevate the brand's reputation, drive growth in student enrollment, and engage with a diverse set of stakeholders. A key aspect of the position is the ability to convey the company's value proposition through compelling narratives and strategic messaging across various communication channels.Applicants for the CMO position at the company should have a strong background in marketing and communications, with a preference for experience in the higher education or business education sector. The role requires a leader with a proven track record in digital marketing, strategic planning, and brand management, who can also demonstrate exceptional leadership skills and the ability to foster a high-performing team. The ideal candidate will be adept at analyzing market trends, crafting innovative strategies, and will be a key strategic partner to the Dean, providing insights on market dynamics and advancing institutional initiatives. A commitment to promoting diversity, equity, and inclusion is essential, as the CMO will be expected to integrate these principles into all marketing strategies and initiatives, creating a welcoming and inclusive environment for the company's community.

Hiring Manager Title
Senior Vice Dean, Chief Strategy and Operating Officer

Travel Percent
Less than 10%

Functions

• Marketing
• Strategy