Job Title: External Marketing Coordinator - Nursing Home

About Us: We are a leading nursing home group dedicated to providing compassionate and high-quality care to our residents. With a commitment to enhancing the lives of our elderly residents, we are seeking a dynamic and results-driven External Marketer to join our team.

Job Description: As an External Marketing Coordinator, you will play a crucial role in promoting our nursing home services to the local community and healthcare professionals. You will be responsible for building and maintaining strong relationships with referral sources, such as hospitals, physicians, social workers, and other healthcare providers, to drive admissions and occupancy rates.

Key Responsibilities:

• Develop and execute marketing strategies to promote the nursing home's services to the community.
• Build and maintain relationships with healthcare professionals and referral sources.
• Conduct presentations and meetings with potential referral partners to educate them about our services and benefits.
• Collaborate with the admissions team to facilitate the admissions process for new residents.
• Organize and attend community events, health fairs, and networking opportunities to raise awareness of our nursing home.
• Monitor and analyze market trends and competitor activity to identify growth opportunities.
• Prepare and present regular reports on marketing efforts and results to the leadership team.
• Maintain accurate records of marketing activities and referral source interactions.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• Proven experience in marketing and sales, preferably in healthcare or senior living.
• Strong interpersonal and communication skills.
• Excellent presentation and negotiation abilities.
• Self-motivated with the ability to work independently and as part of a team.
• Familiarity with healthcare regulations and compliance is a plus.
• Valid driver's license and access to reliable transportation.

Benefits:

• Health, dental, and vision insurance.
• Opportunities for professional development and growth.
• Supportive and collaborative work environment.
• Making a meaningful difference in the lives of seniors in our community.

How to Apply: If you are a passionate marketer who is ready to make a positive impact on the lives of seniors, please submit your resume and a cover letter detailing your relevant experience and why you are interested in this position.

Join our team and help us continue to provide exceptional care to our residents while growing our nursing home's presence in the community!

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Nursing Home Marketing: 2 years (Required)

Ability to Relocate:

• Eden Prairie, MN: Relocate before starting work (Required)

Work Location: In person