Vice President, Demand Generation

About the Company

Innovative cybersecurity technology organization delivering cloud-based security solutions

Industry
Computer & Network Security

Type
Privately Held, VC-backed

Founded
2013

Employees
201-500

Funding
$101-$200 million

Categories

• Information Technology & Services
• Technology
• Security
• Cyber Security
• Network Security
• Security and Alarm Systems
• Alarm
• Monitoring Services

Specialties

• Threat Detection
• Endpoint Detection & Response
• Endpoint Security
• Managed Security
• Threat Hunting
• Digital Forensics & Incident Response
• Managed Detection and Response
• and Managed Detection & Response

About the Role

The Company is seeking a VP, Demand Generation to take on the challenge of leading the strategy and execution of programs aimed at generating a pipeline for new customer acquisition and expansion. This executive will be a key player in driving the company's growth, with a strong focus on data and results. The role involves scaling the demand generation function, leading a team to achieve targets for MQLs, MQL quality, and Stage 1 opportunities, and being responsible for a significant portion of the company's bookings growth. The successful candidate will be expected to deliver quality marketing-sourced pipeline, lead all demand generation channels, and build and maintain relationships with senior-level stakeholders across various business functions.Candidates for the VP, Demand Generation position at the company should have 10-15 years' of marketing experience, preferably in a B2B SaaS technology environment. The role requires an expert in developing and measuring demand generation programs across multiple channels, with a deep understanding of both paid and organic digital marketing. The VP will be responsible for building a scalable demand generation function, maintaining a feedback loop between sales and marketing, and owning the development and implementation of marketing processes and technology. A Bachelor's degree in a related field is required, and an MBA is preferred. The ideal candidate will be highly motivated, detail-oriented, and a self-starter with a proven track record of leadership and building strong cross-functional relationships.

Hiring Manager Title
CMO

Travel Percent
Less than 10%

Functions

• Marketing