Vice President, Marketing, Applications

About the Company

Reputable provider of mobile messaging & communication services

Industry
Information Technology & Services

Type
Subsidiary of a Public Company

Founded
2001

Employees
1001-5000

Categories

• Telecommunications
• Mobile
• Messaging
• Communications
• Technology
• Information Technology & Services
• Telephony & Wireless
• VoIP
• Internet
• Information

Specialties

• UCaaS
• CPaaS
• CCaaS
• Cloud Communications
• Unified Communications
• Communication APIs
• Contact Center
• Call Center
• Mobility
• Office Phone Systems
• and Conversational Commerce

Business Classifications

• Mobile

About the Role

The Company is seeking a Vice President for Applications Marketing with a focus on product marketing, demand generation, field marketing, and inbound sales development. The successful candidate will be responsible for developing and executing comprehensive product marketing strategies, creating compelling messaging, and leading demand generation programs across various channels. This role demands an individual with a deep understanding of the cloud communications space, particularly in the areas of UCaaS, CCaaS, and API/CPaaS, and the ability to translate technical capabilities into customer benefits.Key responsibilities for the VP, Applications Marketing include collaborating with product management and sales teams, managing lead generation and nurturing processes, and utilizing data-driven insights to optimize campaign performance. The role also involves leading a team of marketing professionals, fostering a culture of collaboration and continuous improvement, and ensuring alignment between marketing and sales efforts. The ideal candidate will have over 15 years' of experience in marketing leadership, a proven track record in product marketing, and expertise in partner/alliance GTM models. Advanced analytical skills, excellent interpersonal and communication abilities, and a Bachelor's degree in business, marketing, or a related field are required.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

• Marketing