Vice President Marketing & eCommerce

About the Company

Popular clothing wholesaler & DTC brand

Industry
Wholesale

Type
Privately Held

About the Role

The Company is in search of a Vice President of Marketing and eCommerce to take on a pivotal leadership role. The successful candidate will be responsible for overseeing all marketing initiatives, with a focus on digital strategy, omni-channel integration, data and analytics, retail partnerships, in-store marketing, and brand positioning. This role demands a seasoned professional with a minimum of 10 years' experience in marketing leadership, a strong background in both traditional and digital marketing (especially in e-commerce), and a proven ability to lead cross-functional teams. The VP will be tasked with crafting and executing marketing strategies, enhancing the digital presence, and ensuring a seamless customer experience across all channels.Applicants for the VP Marketing and eCommerce position at the company should possess technical expertise in e-commerce platforms and marketing tools, as well as strong analytical and creative skills. The role requires the ability to leverage consumer insights and data analytics to inform strategies, optimize campaign performance, and make data-driven decisions. The VP will also be expected to have a degree in marketing, business, or a related discipline, and to uphold the brand's identity and market positioning through targeted marketing efforts. The position is ideal for a candidate who can bring a unique blend of marketing expertise, e-commerce proficiency, and strong leadership skills to guide the growth of the brand.

Travel Percent
Less than 10%

Functions

• Marketing
• Ecommerce