Vice President of Marketing & Communications

About the Company

Top private research university

Industry
Education Management

Type
Educational Institution

Founded
1865

Employees
1001-5000

Funding
$26-$50 million

Categories

• Academics
• Admissions
• Alumni
• Corporate
• Course Information
• Distance
• Education
• Faculty
• Giving
• Global Projects Program
• Learning
• Majors
• Minors
• Professional
• Projects
• Research
• Summer Programs
• WPI
• Worcester Polytechnic Institute
• Colleges & Universities
• Colleges and Universities
• Communities
• Higher Education
• Robotics

Specialties

• Engineering
• Arts and Sciences
• Business
• Corporate and Professional Education
• Distance Learning
• Undergraduate Education
• Graduate Education
• Global Perspectives
• Project-based Learning
• Life Sciences
• Robotics
• and MBA

About the Role

The Company is seeking a Vice President of Marketing and Communications to join their team. The successful candidate will be responsible for leading the development and execution of comprehensive marketing and communication strategies. This role is pivotal in enhancing the visibility and reputation of the organization, with a focus on engaging various stakeholders. The Vice President will oversee a range of activities, including but not limited to, brand management, digital and traditional marketing, public relations, and content creation. It is essential for the candidate to have a deep understanding of the industry and be able to leverage market insights to drive effective communication initiatives.Applicants for the Vice President of Marketing and Communications position at the company should have a proven track record in a similar leadership role, preferably within a relevant industry. A Bachelor's degree in marketing, communications, or a related field is typically required, and a Master's degree is a plus.The role requires a strategic thinker with the ability to translate business goals into successful marketing and communication strategies. A collaborative and innovative approach is necessary to work with cross-functional teams and ensure the alignment of messaging with the company's mission. The ideal candidate will be adept at managing a budget, supervising staff, and utilizing data analytics to measure the impact of marketing efforts.

Travel Percent
Less than 10%

Functions

• Marketing