Vice President, Revenue Marketing

About the Company

Progressive SaaS solutions provider specializing in multi-channel advertising

Industry
Internet

Type
Privately Held, VC-backed

Founded
2013

Employees
1001-5000

Funding
$1-$5 million

Categories

• Information Technology & Services
• Advertising
• Advertising Management
• Media
• Professional Services
• Agency
• Technology
• Advertising Exchanges
• Advertising Platforms
• Content Marketing
• Native Advertising
• Ad RetargetingAd TargetingAdvertising
• Advertising Platforms
• Digital Marketing
• Machine Learning
• Marketing
• Mobile Advertising
• Video Advertising

Specialties

• native advertising
• content amplification
• programmatic native advertising
• demand-side platform
• programmatic media buying
• native ads
• in-feed native advertising
• content distribution
• video advertising
• ominchannel advertising

About the Role

The Company is seeking a VP, Revenue Marketing (Emerging Verticals) to play a pivotal role in the organization's rapid growth and expansion into new markets. This senior leadership position is focused on building and executing marketing and growth strategies for enterprise, channel, and emerging verticals, with a strong emphasis on ABM and event/field marketing. The successful candidate will be the linchpin between revenue and marketing, driving initiatives to increase revenue and owning all 1:1 and 1:few marketing motions. Responsibilities include owning the relationship between revenue and marketing, building a world-class ABM motion, and supporting full-funnel efforts to enable the revenue team. The role also demands a global mindset to expand successful go-to-market motions into international markets.The ideal candidate will be a proven marketing leader with a background in ad tech, enterprise marketing, channel marketing, and account-based marketing. They should be adept at scaling go-to-market motions, supporting revenue teams, and achieving ambitious revenue targets. A minimum of 10 years' experience in a leadership position is required, with a strong focus on building and executing world-class events and experiences that drive measurable revenue growth. The VP, Revenue Marketing will also be expected to act as a subject matter expert in programmatic advertising, drive brand engagement, and accelerate opportunities through creative activations and revenue enablement. The role is pivotal in the organization's revenue and growth strategy, and the successful candidate will be instrumental in building, developing, and managing a high-performing team of marketers.

Hiring Manager Title
CMO

Travel Percent
Less than 10%

Functions

• Marketing
• Sales/Revenue