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Growth Marketing Manager
$131k-170k (estimate)
Full Time | Retail 2 Weeks Ago
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Connecticut Innovations is Hiring a Growth Marketing Manager Near New York, NY

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220 companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join one of our quickly growing portfolio companies, Jona!

Jona Overview

Jona is a technology company that uses AI to reveal the relationship between the microbiome and health, helping people find relief and be proactive in an era of rising chronic illness. At the intersection of AI and the human microbiome, Jona has developed a proprietary Large Language Model (LLM) to interpret an individual's gut. Jona’s first product is an easy at-home microbiome profiling kit that sequences the microbes in an individual's gut microbiome. Jona uses this LLM to generate a personalized interactive report with associations to conditions, symptoms, food sensitivities and produces actionable insights on food, diet and lifestyle modifications based on their health goals.

Jona is founded by Leo Grady, PhD, who is internationally recognized for his work to deliver AI in healthcare for nearly 20 years at pioneering bay area startups (HeartFlow), multinational medical companies (Siemens) and, most recently, as CEO of Paige.ai. He has built FDA approved AI applications for many areas of medicine, including radiology, cardiology and pathology that are now incorporated into standard care.

Jona is funded by Breyer Capital, Meridian Street Capital, Connecticut Innovations, and others.

Why Join Jona?

  • Jona believes that fully realizing the microbiome in medicine will create whole new diagnostics, change patient pathways, develop new therapeutic classes, change nutrition, and extend human longevity!
  • According to National Institutes of Health (NIH) research, 60-70 million Americans are affected by GI disorders.
  • The American Autoimmune Related Diseases Association (AARDA) reports that as many as 50 million Americans are living with an autoimmune disease costing billions of healthcare spending each year. Many of these individuals struggle to find a diagnosis, relieve symptoms, and find effective therapies.
  • In April 2024, Jona announced a partnership with Emerson Ecologics, a Fullscript company; Fullscript is used by more than 100,000 practitioners nationwide to manage plans for their patients.

Growth Marketer

We are seeking a highly knowledgeable and results-oriented Growth Marketer to drive our business's direct-to-consumer expansion through advanced digital marketing strategies. This role demands an expert understanding of Google Ads, Facebook Ads, conversion rate optimization, and SEO content marketing. You will strategically integrate compelling copy with dynamic multimedia content to captivate the right audience at the optimal moment. Your deep expertise will convert attention into actionable growth, significantly elevating our brand and driving our business forward.

What You'll Do

  • Strategize and implement comprehensive digital marketing strategies that align with the company’s goals and growth objectives.
  • Oversee and optimize paid advertising campaigns across platforms like Google/YouTube Ads and Facebook Ads, and other social media ads platforms, ensuring maximum ROI.
  • Lead SEO content marketing initiatives to boost organic search rankings and drive valuable traffic.
  • Oversee deployment of A/B testing and conversion rate optimization to enhance campaign performance and user experience.
  • Analyze campaign performance using analytics tools, adjusting strategies to ensure optimal resource allocation.
  • Prepare and present detailed reports on campaign results to internal stakeholders.
  • Collaborate closely with internal stakeholders for a cohesive and integrated approach to marketing campaigns.
  • Stay abreast of digital marketing trends and technologies, recommending innovative strategies to maintain competitive advantage.

Required Qualifications

  • Proven track record of leading direct-to-consumer digital marketing campaigns that have significantly contributed to business growth in the areas of Google Ads, Facebook Ads, SEO, and CRO.
  • Exceptional leadership skills, with a history of achieving and exceeding annual targets.
  • Solid experience in managing budgets with an eye for maximizing returns and driving growth.
  • Adept at analyzing marketing data, turning numbers into actionable insights and strategies.
  • Stellar copywriting and editing skills, with the ability to produce compelling content that captures attention and converts.

Education and Experience Requirements

  • Experience in digital marketing, with a comprehensive understanding of SEM, paid social media, content marketing, and conversion optimization.
  • Experience in a marketing role at a B2B2C or B2C company
  • Bachelor’s degree in Marketing, Business, or a related field.

This role may be a great match for you if:

  • You enjoy working in a fast-paced startup environment.
  • You have previous marketing experience for a health technology company
  • You're curious and driven by a desire to uncover the relationships between the microbiome and health to guide patients, doctors and innovators to discovery and action.
  • You're a high energy creative and are seeking the opportunity to collaborate with a talented team of AI experts, clinicians, dieticians, and scientists.

Jona is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Retail

SALARY

$131k-170k (estimate)

POST DATE

08/29/2024

EXPIRATION DATE

09/26/2024

WEBSITE

ctinnovations.com

HEADQUARTERS

NEW HAVEN, CT

SIZE

50 - 100

FOUNDED

1989

CEO

MICHAEL SIMONELLI

REVENUE

$10M - $50M

INDUSTRY

Retail

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About Connecticut Innovations

Connecticut Innovations is the leading source of financing and ongoing support for Connecticuts innovative, growing companies. We proudly serve great Connecticut companies, no matter what stage of growth theyre in. Find out how at www.ctinnovations.com

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The following is the career advancement route for Growth Marketing Manager positions, which can be used as a reference in future career path planning. As a Growth Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Growth Marketing Manager. You can explore the career advancement for a Growth Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Growth Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Growth Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Growth Marketing Manager job description and responsibilities

Growth marketing efforts at the startup level aren’t quite the same as growth marketing for massive, billion-dollar companies.

02/25/2022: Lawrence, MA

Boost retention by keeping a close eye on engagement and conversion rates across the entire marketing funnel — ads, landing page, email and more.

01/08/2022: Anchorage, AK

Growth marketers’ natural curiosity, combined with their full-funnel marketing skillset, means they bear a resemblance to the all-star marketers of the past — but they’re ready for the future.

02/12/2022: Johnstown, PA

The best growth marketers think about the funnel as a whole, rather than focusing on specific layers, as channel specialists might.

01/08/2022: Laramie, WY

Also, the Growth Manager most commonly reports either to the CEO, Chief Growth Officer, Head of Growth, VP of Product, or VP of Marketing.

02/17/2022: Pittsburgh, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Growth Marketing Manager jobs

Deep understanding of marketing subscription products.

03/12/2022: Hartford, CT

With great data available growth marketers can analyse any segment and sub-segment of users and their actions.

02/18/2022: San Jose, CA

Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally.

01/30/2022: Davenport, IA

Marketers are now expected to have an even broader skill set that encompasses multiple business domains outside of marketing.

02/07/2022: Baton Rouge, LA

Over and above the foundational skills every digital marketer should have, the essential hard skills for a growth marketing manager are.

03/21/2022: Lawrence, MA

Step 3: View the best colleges and universities for Growth Marketing Manager.

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