CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. CookUnity has an incredible chef-driven story to tell-and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.
About the Role
Our ideal candidate will lead our resurrection growth strategies across CRM channels; email, sms and push notifications and work cross functionality with key stakeholders on product, data and tech teams. As the CRM Manager, Reactivation you will play a pivotal role in accelerating reactivation growth efforts across a detailed customer segmentation and multichannel strategy while upholding key quality metrics. You will develop and deliver a cohesive north star for the reactivation team, strategize, plan and grow the reactivation function in a meaningful way.
CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. Our new CRM Manager will be able to leverage this differentiation to create unique reactivation funnels and experiences that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. They will excel in executing experimentation frameworks, personalization through content experimentation and a detailed customer centric segmentation approach.
This role reports directly to the Director of CRM and involves close collaboration with Performance Marketing, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and data teams.
Responsibilities :

• Strategize, test, execute multichannel reactivation strategy balancing email, sms, and push notification channels
• Own the day to day strategic planning, testing and creation of CRM Reactivation campaigns across multiple channels.
• Work cross functionally with key stakeholders on performance marketing team to execute reactivation strategies across Direct Mail, Paid Social and Paid Search
• Strategize and build plan to improve conversion rates within Reactivation funnel with product, data and tech stakeholders
• Optimize segmentation strategy using first party and third party data to personalize targeting strategy across channels
• Testing, optimizing and scaling new incremental enhancements such as promotions, features, personalization and full ownership the discount strategy for resurrection lifespan.

Qualifications

• 5 years of experience in CRM/lifecycle marketing with an emphasis in D2C subscription reactivation
• Experience using best in class third party D2C CRM/ESP tools such as Braze, Iterable or Customer.io
• Experience building a multichannel CRM strategy across email, SMS, push notifications and in-app messages
• Strong understanding of a/b testing, data best practices and storytelling with data
• A Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
• Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
• Collaborative attitude and comfortable working in a fast-paced environment
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
• Strong understanding of CRM best practices both creative and technical
• Passion for food and marketplaces

Personal Traits

• Scrappy with a high level of energy, and an unrelenting drive to succeed and win.
• Superior communication, presentation and organizational skills.
• Highly intellectual - ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.
• Obsessed with making data driven decisions, using data to tell strong stories.
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality

Benefits
Health Insurance coverage
PTO policy and paid sick days
We grow, you grow: Stock Options Plan granted on Day 1.
Eligible for a bi-annual performance bonus.
401k Plan.
Family leave: ****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$90,000-$120,000 USD
If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.