You must have a minimum of 7 years of experience in partner marketing or co-marketing, and/or a B.A. in Marketing or a related field. You will have the opportunity to work with a talented, team and have a real impact on marketing team success. The position will collaborate with Leadership to develop strategies, tactics, and initiatives to help to successfully grow its sales in an economically viable manner. While promoting efficient growth, the person will oversee the allocation of the Marketing budget across a variety of products, campaigns, and audiences. Key metrics include: DTC led contact center cross-sell; bottom of the funnel metrics such as Incremental Applications, Issues, Incremental Policies, Issue Rates, Conversion Rates, Retention Rates, Premium, Life Time Revenue, and Return on Ad spend. The person must love numbers.
Responsibilities

• This person is responsible to start with customer insights and identifying solutions to cross-sell to existing customers.
• This person is also responsible to identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition.
• This involves creating internal partnerships (80%) and external deals (20%).
• This person is responsible for going under the hood of data in close partnership with data and analytics teams to identify customer solution opportunities based on consumer needs (jobs to be done).
• Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented.
• Partner with Legal and IT to execute on Partner and co-marketing strategies.
• Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you.
• Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement.
• Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies.
• Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies.
• Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders.
• Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team.

Qualifications

• Bachelor’s degree in marketing, economics, or a related field. A Master's degree is preferred.
• Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment.
• Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
• Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
• Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies.
• Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.
• Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders.
• Strong problem-solving abilities and attention to detail.
• Ability to work both independently and collaboratively in a cross-functional team environment.
• A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.

Educational Requirements

• Bachelor’s degree in marketing or related field.
• Advanced degree or MBA preferred.
• 3 years of experience within Insurance or Financial Services industry or within Marketing
• Interested in Growth and Partner Marketing

Computer Skills And Knowledge Of Hardware & Software Required

• Advanced Excel skills
• Intermediate/advanced PowerPoint skills
• Strong quantitative and communication skills
• Proficient in data visualization platforms such as Power BI, Tableau, etc.