Our client is the Product Marketing team of a global tech leader seeking a Product Marketing Manager/Strategist for a 1-year assignment with likely extension that will be 40 hours/week and onsite 4 days/week (Monday-Thursday) in the Plano, TX office.
To apply and be considered, you must reply with the following:

• Full legal name:
• City of residence:
• Top 3 Highlights (please describe, in full sentences, your experience with the following):
• Experience with product marketing for consumer tech, CPG or FMCG:
• Using data & analytics to craft marketing strategy to launch products/GTM or drive sales:
• Working with marketing KPIs and influencer strategy:

The Product Marketing Manager/Strategist will:

• Own and champion division marketing strategies and activations within the the product category division
• Identify market opportunities and GTM strategies for product category
• Drive the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
• Establish a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects
• Consistently optimize the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results
• Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership
• Foster collaboration to create and coordinate an integrated marketing execution of strategy
• Serve as the overall marketing expert of category and competitor product portfolios, GTM and marketing strategy to help the team develop industry leading marketing strategy
• Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, company and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks

The Marketing Manager/Strategist must have:

• 4 years of experience in product marketing or business strategy within the consumer tech, CPG or FMCG industry
• Ability to work in a fast-paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
• Ability to collaborate across company from strategic, analytical, and creative perspectives, with a focus on performance-based marketing outcomes
• Proven track record of challenging the status quo in order to create new product marketing playbooks
• Excellent collaboration and communication skills

Bonus:

• MBA
• Experience with sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps
• Experience in the mobile space, specifically mobile consumer hardware and software and how they work together

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Submit resume (and samples if applicable) to: Danielle.Aranya@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.