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Digital Events Specialist
Critical Start Phoenix, AZ
$66k-82k (estimate)
Full Time 7 Days Ago
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Critical Start is Hiring a Digital Events Specialist Near Phoenix, AZ

Who We AreWant to be part of a company that empowers you to innovate and implement your powerful ideas as you help shape the future of cybersecurity? Since 2012, CRITICALSTART has assisted in safeguarding numerous businesses from cyberattacks, preparing them for upcoming threats, and earning a plethora of awards along the way.
We thrive on innovation, devoid of bureaucracy. CRITICALSTART pioneered the first MOBILESOC app for on-the-go threat detection and response, devised a method to automatically resolve the majority of security alerts, and introduced services that reduce alert investigation time by 99.3% (our analysts truly appreciate us for that).
Everything we do revolves around our three core principles:
Do what’s best for our customers.
Do what’s best for our employees.
Don’t do things that suck.
That's basically it.
If you'd prefer to hear from our Critical Crew, watch this video to learn about their perspectives. Look at our Glassdoor reviews for another internal viewpoint (Pssst...want to grab our attention when you submit your resume? Include something about our Glassdoor reviews that resonated with you).
What can we offer you?
  • Daily opportunities to make a difference. Whether it's protecting our customers from attacks and breaches or contributing to the greater good.
  • An abundance of intelligent, talented, high-performing individuals to collaborate with. We value accountability, support each other's growth, and genuinely enjoy what we do.
  • An approach of continuous improvement to revolutionize our industry and surpass mediocrity. While many cybersecurity companies hire competent individuals, we believe in striving for excellence. Don't you believe you're capable of more than just being good?
  • Constant learning, unlocking innovative ideas, and a nurturing, cooperative environment.
  • Extensive industry recognition. We receive so much acclaim that it's nearly overwhelming. Almost.
  • Our teammate put it best: "Every day presents new challenges and ample opportunities for professional growth... Your contributions directly impact the company's overarching purpose, and the sense of belonging and culture are unparalleled.
Who You AreAre you someone who thrives on creating and hosting memorable virtual experiences? Does your attention to detail and organizational skills set you apart? If you have a creative mindset that brings excitement and vibrancy to virtual events, and if you take immense pride in the experiences you create, then we want you to join our Critical Crew!
We are looking for an energetic Digital Events Specialist to join the Channel & Field Marketing Team, reporting to the Senior Director of Channel & Field Marketing. This role is responsible for developing and executing our webinar program and managing virtual experiences to engage prospects and drive revenue.
The ideal candidate will have a go-getter attitude, high energy for hosting these events, and the ability to work independently in a fast-paced environment.
What You Will Be Doing? Key Responsibilities:
  • Create and Maintain Event Strategy and Calendar: Develop a comprehensive strategy and maintain a calendar for virtual event programs, including 1:many, 1:few, and 1:1 motions. Ensure alignment with broader marketing messages and sales plays to drive revenue.
  • Organize and Communicate Event Details: Keep detailed event briefs for every event with organized information. Clearly communicate expectations to internal and external stakeholders.
  • Drive Virtual Event Marketing: Manage all aspects of virtual event marketing, utilizing best practices for executing registration pages, email, social, and other promotional campaigns that engage and attract target audiences.
  • Audience Targeting: Use tools like SFDC, Zoom Info, Propensity, etc., to define target audiences based on title, message, product, industry, propensity, or other account-based marketing strategies.
  • Collaborate with Cross-Functional Teams: Work effectively with teams such as Graphic Design for promotional material creation, Product/Content Marketing for developing engaging content, and Digital Marketing for social media promotion.
  • Content Creation: In certain scenarios, write basic event abstracts and emails based on subject matter expert input.
  • Event Hosting: Host all events on camera with energy and interact professionally with prospects and customers.
  • Coordinate Event Logistics: Manage all event logistics with key stakeholders, including content prep calls, dry runs, tech checks, and recap calls.
  • Utilize Goldcast for Event Hosting: Ensure virtual events are well-branded and top-notch using Goldcast.
  • Innovative Content Design: Use creative thinking and AI tools to design new or repurpose existing demand gen, ABM, and sales play content into virtual experiences that attract new audiences and extend content shelf life in pre/post-event promotion.
  • Lead Conversion and Tracking: Work closely with sales and BDR teams to convert event engagement into discovery meetings and revenue. Facilitate timely lead processing and sales assignment, updating internal databases, and tracking leads along the funnel to measure outcomes.
  • Execute Quarterly Meeting Setting Campaigns: Collaborate with the BDR team to create and execute quarterly meeting setting campaigns.
  • Budget Management: Negotiate and manage project expenses, ensuring alignment with budgetary guidelines. Process all invoices, track expenses, and maintain detailed budget reports and documentation.
  • Innovate Event Formats: Test and implement new virtual event formats and ideas to enhance engagement and results.
  • Performance Analysis and Reporting: Track, analyze, and report weekly on key performance indicators (KPIs) including registrants, attendance rates, engagement metrics, pipeline creation/influence, etc., to show the effectiveness of virtual event programs, maximize ROI, and adjust/improve as necessary.
  • Industry Knowledge: Stay informed about the cybersecurity industry, follow trends, and thought leadership to bring fresh ideas and content to your programs.
What You Will Bring? Required Qualifications:
  • Bachelor’s degree in marketing, communications, HTM, or a related field.
  • 2 years of experience in planning virtual events with B2B tech companies.
  • Strong written and communication skills.
  • Strong interpersonal skills.
  • Excellent organizational and time management skills.
  • Experience in cross-functional coordination of various internal and external teams.
  • Ability to concurrently manage multiple events, programs, and stakeholders to contribute to our business and sales goals.
  • Ability to act as a host on camera for all virtual events.
  • Strong cultural fit – a commitment to not doing things that suck.
  • Project coordination skills with attention to detail and the ability to track progress against deadlines.
  • Strong proficiency with Microsoft PowerPoint, Word, Outlook, Teams, and Excel.
Desired Qualifications:
  • Ability to create compelling presentations, effectively communicating gathered data and highlighting trends to inform future strategy.
  • Positive attitude, team-oriented mindset, and a proactive "get it done" mentality.
  • A relationship builder able to articulate yourself to a group of people and follow through on your tasks.
  • Previous experience working collaboratively with sales and BDR teams.
  • Familiarity with tools such as Canva and an eye for design.
  • Knowledge of platforms like Asana, Goldcast, Zoom, Teams, SFDC, and Marketo.
What It's Like Working HereImagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.
Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.
Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?
What does our Compensation and Benefits package entail?
  • Competitive salary with bonus potential
  • 100% employee coverage for healthcare/50% coverage for dependents
  • Unlimited PTO (Paid Time Off) policy
  • Paid Parental and Military Leave
  • Dental and Vision Plan
  • Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage
  • Additional Voluntary Life Insurance coverage
  • 401(k) Plan with Matching Program
  • 24/7/365 availability of Employee Assistance Program
  • Teladoc Mental Health Benefits
  • Optional Pet Benefits Discount Plan
  • And a new Tesla... just kidding! Kudos for making it to the end.
Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Mental And Physical RequirementsIt's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.
Physical:
  • Stationary position for extended periods of time.
  • Constantly operate a computer.
  • Occasionally you may be required to move equipment or other items up to 20 lbs.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
Mental:
  • Must be able to apply established protocols in a timely manner.
  • Make timely decisions in the context of workflow.
  • Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.
  • Ability to work effectively and efficiently in high stress situations.
  • Ability to simultaneously address multiple complex problems.
For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).
Compensation: The total compensation range (base salary) being offered for this role is [$60,000 - $80,000 USD].
Additional Compensation: This role is eligible for Bonus Compensation
Employment Benefits: 100% employee coverage for healthcare/50% coverage for dependents, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.
Application Deadline: The application deadline for this position is July 31, 2024.
How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/

Job Summary

JOB TYPE

Full Time

SALARY

$66k-82k (estimate)

POST DATE

06/24/2024

EXPIRATION DATE

07/30/2024

WEBSITE

criticalstart.com

HEADQUARTERS

PLANO, TX

SIZE

50 - 100

FOUNDED

2012

REVENUE

$10M - $50M

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About Critical Start

CRITICALSTART is leading the way in Managed Detection and Response (MDR) services. Our Trusted Behavior Registry reviews every alert to determine if it was generated by known-good behavior versus unknown behaviors that need to be investigated by our analysts. This allows us to resolve every alert and stop accepting risk - leveraging our transparent platform and native iOS and Android mobile apps. CRITICALSTARTs MDR services support a wide range of leading enterprise security technology partners, including Blackberry Cylance, Carbon Black, CrowdStrike, Devo, Microsoft, Palo Alto Networks, Senti...nelOne, and Splunk, among others. Our mission is simple: detect threats and stop breaches by resolving every alert for our customers. We do this for enterprises through our award-winning portfolio of end-to-end security services, including MDR and Cybersecurity Consulting Services. More
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