Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, LearnwithAI. Have you got what it takes?
Are you ready to pioneer the future of B2C EdTech marketing? At LearnwithAI, you'll leverage cutting-edge AI tools to rapidly develop and execute innovative strategies that speak directly to both tech-savvy teenagers and their decision-making parents. Your work will not only drive business success but also help students achieve their full potential through better educational tools.
LearnwithAI is transforming K-12 education with AI-powered products like TeachTap, which brings historical figures to life, and TeachTower, a game-based motivation system inspired by Roblox and Minecraft. You'll create an AI-driven marketing framework that rapidly increases brand awareness and customer acquisition for our innovative EdTech products.
If you're passionate about revolutionizing education through technology and want to push the boundaries of AI-driven marketing, don't miss this opportunity. Apply now and lead the charge in shaping the future of EdTech marketing at LearnwithAI!
What You Will Be Doing

• Crafting innovative, AI-driven marketing strategies that position our EdTech products uniquely in the K-12 market
• Developing compelling, multi-channel content campaigns that resonate with both teenagers and parents
• Leading rapid product launches with agile, data-informed go-to-market plans
• Leveraging advanced analytics to continuously optimize marketing performance and ROI
• Experimenting with cutting-edge AI tools to revolutionize our marketing approach and stay ahead of industry trends

What You Won’t Be Doing

• Getting bogged down in bureaucracy or slow-moving processes
• Focusing on traditional marketing approaches without AI integration
• Delegating most of the hands-on work to others
• Working on long, drawn-out marketing campaigns

Vice President Product Marketing Key ResponsibilitiesDrive rapid growth and market penetration for LearnwithAI's innovative EdTech products by developing and executing AI-powered marketing strategies that effectively engage both teenage users and their parents.
Your success will be measured by your ability to significantly increase brand awareness, user acquisition, and revenue through data-driven, multi-channel campaigns that leverage cutting-edge AI technologies and resonate with our dual target audience.
Basic Requirements

• 5 years of experience in digital marketing, with a progression to leadership roles
• Proven track record in B2C marketing for a digital product, preferably in EdTech or SaaS companies
• Demonstrated ability to rapidly develop and execute successful go-to-market strategies for tech products
• Strong proficiency in social media marketing, with a deep understanding of platforms and strategies that resonate with multiple generations
• Strong enthusiasm for AI-driven marketing tools and technologies
• Excellence in both strategic planning and hands-on execution of marketing initiatives
• Data-driven approach to marketing with a focus on measurable results and ROI
• Exceptional communication skills, both written and verbal, for engaging with diverse stakeholders
• Ability to thrive in a fast-paced, autonomous environment with a bias towards action and continuous learning

About LearnwithAILearnWith.AI is an edtech startup that leverages AI and subject matter experts to cultivate a new way of learning. Our unique approach leverages 50 years of learning science, cutting-edge data analytics and AI-powered coaching. In doing so, we can help students learn more, learn faster, and learn better - and have fun while doing it. We are a remote-first company that hires globally via Crossover.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with CrossoverThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
What to expect next:

• You will receive an email with a link to start your self-paced, online job application.
• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-4779-US-Philadel-VicePresidentP