Global restaurant brands run their operation on the Crunchtime platform. Delivering a consistent guest experience across every location and managing food and labor costs are at the core of how Crunchtime's software is used today in over 125,000 locations across 100 countries by the world's top restaurant and foodservice operators. Customers including Chipotle, Culver's, Domino's, Dunkin', Five Guys and P.F. Chang's rely on our top-ranked platform which now includes Zenput to manage inventory, staff scheduling, learning and development, food safety, operational tasks and audits.
About the role
We are seeking a talented and experienced Demand Generation Marketing Manager to join our dynamic marketing team. The ideal candidate will have 4-5 years of B2B marketing experience, preferably in account-based marketing strategies and tactics, with a proven track record of driving revenue growth through targeted campaigns and personalized outreach. This role will be instrumental in developing and executing a range of programs including account-based marketing initiatives to engage key accounts, nurture relationships, and drive business outcomes.
What you'll do as a Demand Generation Marketing Manager

• Strategic Account Planning: Collaborate with sales leadership and account execs to develop comprehensive marketing strategies aligned with the goals and objectives of key strategic accounts. Utilize market research, customer insights, and competitive analysis to inform strategic decision-making.
• Account-Based Marketing (ABM): Design and implement account-based marketing campaigns to nurture relationships with strategic accounts. Partner closely with content marketing and product marketing to develop personalized marketing materials, messaging, and tactics to resonate with key stakeholders and drive engagement.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product marketing, and corporate marketing, to align messaging, content, and initiatives with overall business objectives. Serve as the liaison between marketing and sales teams, fostering strong collaboration and communication.
• Campaign Execution: Lead the execution of marketing campaigns, including events, webinars, direct mail, email campaigns, and targeted advertising, tailored to strategic accounts. Coordinate logistics, manage timelines, and ensure seamless execution to drive measurable results.
• Metrics and Analysis: Define key performance indicators (KPIs) to measure the effectiveness of marketing initiatives within strategic accounts. Track and analyze campaign performance, providing regular reporting and insights to internal stakeholders. Use data-driven insights to optimize future campaigns and drive continuous improvement.
• Events: Partner with the events marketing team to drive strategic engagement with executives at key accounts at our tradeshows and events.

What we're looking for

• Bachelor's degree
• Proven experience in B2B marketing and working closely with sales organizations, with a focus on account-based marketing and/or campaign management.
• Strong understanding of marketing principles, strategies, and tactics, with the ability to develop and execute integrated marketing plans.
• Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
• Experience working in a fast-paced, dynamic environment, with the ability to manage multiple projects simultaneously.
• Results-oriented with a track record of driving measurable outcomes and achieving business objectives.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot).

What you'll get

• Great mission-driven team members from diverse backgrounds with a strong company culture.
• Competitive pay.
• Flexible PTO.
• Paid company holidays.
• Yearly team off-sites.
• International travel opportunities.
• Medical, dental, and vision benefits (FSA, HSA & HRA options).
• Basic & Voluntary Life Insurance.
• 401k employer match.
• Wellness benefits (Headspace, OneMedical, Omada, Ginger.io, Gympass, Carrot).
• Commuter benefits.
• Work in an open environment on solutions that are reshaping the way businesses operate.
• Fun team events.
• Ability to have a big impact.
• 10 weeks of paid parental leave.
• Fitness reimbursement.
• Learning & development funds.

Equal Employment Opportunity Statement
At Crunchtime, we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic.
We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company, we believe that our diverse employee population enriches our work environment.
Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you don't meet all the qualifications, because we believe unique experiences and perspectives make us a stronger team.