Our client is a global leader in consumer networking, consumer electronics,

enterprise networking, enterprise surveillance, software, and cloud services.

We are seeking a Marketing Director with expertise and visionary leadership

to lead our Global Marketing team in Irvine, CA. In this pivotal role, you will shape the

narrative of our products, overseeing the entire marketing lifecycle for our

innovative smart home and networking solutions. Your strategic approach will

drive product sales growth through impactful marketing strategies.

Responsibilities:

- Responsible for the entire lifecycle of IMC programs for new products for

home networks and smart homes, managing budget, strategy, marketing

tempo, campaigns, communication results, and monitoring.

- Responsible for outcomes, integrating PR, social media, digital media, the

official website, e-commerce, events, and other channels to enhance product brand exposure and reputation while driving sales conversion.

-Keep abreast of social trends, formulate creative marketing ideas, and

enhance product and brand popularity through natural traffic using event

marketing and high-quality content marketing.

-Plan user operation activities to increase private traffic and user loyalty and

drive product sales.

-Develop brand marketing programs to enhance brand awareness and

consideration according to business needs.

Requirements:

- MUST have IMC experience, preferably with successful cases and

senior expertise in consumer electronics marketing and brand marketing.

- Have a keen sense of market and user insights, combining product selling

points and user scenarios and transforming insights into marketing

opportunities.

- Excellent resource integration, cross-departmental communication and

coordination, project promotion and implementation skills, and management

experience is preferred.

- Demonstrated traits include curiosity, creativity, keen awareness of social

trends, and expertise with social media and best practices.

- Excellent marketing copywriting, user empathy, and aesthetics.

- Proven ability in project coordination and management, and resilient under

pressure with a high sense of responsibility.

What We Offer:

1. Competitive salary and comprehensive benefits package

2. The chance to be part of a growing and innovative company.

3. Engaging and inclusive work culture.

4. The opportunity to lead challenging and impactful projects.