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Marketing Department
Marketing Department Purpose: To drive qualified leads to each community in a cost-efficient way.
Job Description: Brand Manager
Reporting: Position reports to Director of Marketing
CWS Portfolio: 105 properties, 30,000 A units in North Carolina, Georgia, Texas, Colorado, Arizona, California, Tennessee, and Washington.
Location: Corporate Office, Plano, TX or Austin, TX
Employee Responsibility: None
CWS Purpose: “Enhancing Lives the CWS Way”
CWS Values:
Honoring Our Word. Do what you say you will do.
Employ thoughtful and careful consideration when making a commitment.
Ethical Dealings are Paramount. Do the right thing all the time, every time.
Be open and honest in all situations, especially when it’s difficult to be so.
A Respect for People Treat others the way you want to be treated.
Use honest, thoughtful, and specific communication.
Requirement for Profitability and Sustainability
Bring value to our employees, residents and investors in a company designed for the long term.
A Demand for Excellence with a Sense of Urgency
Be intentional. Be accurate. Be timely. CARE.
Go above and beyond.
What You Will Do
As a Brand Manager at CWS, the primary responsibility is to shape and strengthen the brand identity and market presence of 105 properties and our parent brand. You will lead the creative direction and oversee the development of branding across all marketing channels, collaborating with diverse teams to craft comprehensive brand strategies and maintain a consistent, compelling brand message that deeply connects with our intended audience. Our expectations are for you to:
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.
Job Type: Full-time
Pay: $100,000.00 - $120,000.00 per year
Benefits:
Schedule:
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: In person
Full Time
$114k-152k (estimate)
07/26/2024
07/31/2024
cwsapartments.com
PHOENIX, AZ
200 - 500
1969
<$5M
The job skills required for Brand Manager include Insight, Innovation, Analysis, Project Management, Advertising, Brand Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
02/07/2022: Stockton, CA
Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.
01/20/2022: Trenton, NJ
Brand managers plan ways to promote – and change the public perception of – brands.
02/19/2022: Gary, IN
Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.
04/08/2022: Rochester, NY
Brand managers focus on both short- and long-term brand business objectives.
02/20/2022: New London, CT
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
02/09/2022: San Bernardino, CA
Be different or better (or both).
04/10/2022: Greenville, SC
Be always contextually relevant.
03/26/2022: Hialeah, FL
Coordinate several marketing agencies.
01/27/2022: Gary, IN
Speak out to challenge the strategy.
02/13/2022: Bangor, ME
Step 3: View the best colleges and universities for Brand Manager.