13 Omnichannel Marketing Specialist Jobs in Lawrence, NJ
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Omnichannel Marketing Specialist
$83k-105k (estimate)
Contractor | IT Outsourcing & Consulting
3 Weeks Ago
Cynet Systems is Hiring an Omnichannel Marketing Specialist Near Lawrence, NJ
Job Description:
Pay Range: $75hr - $78hr
Responsibilities:
Pay Range: $75hr - $78hr
Responsibilities:
- Most likely supporting the brand CAMZYOS.
- Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
- Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.).
- Partner with the Brand, digital agencies, media partners and the company Production team to define project strategy, scope, timelines, and deliverables.
- Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
- Monitor project status and provide regular reporting on progress, challenges, and solutions.
- Demonstrated digital and DTC/HCP program experience.
- Demonstrated ability to track and manage annual digital programs.
- Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
- Experience in pharmaceutical omnichannel strategy and digital marketing.
- Experience leading digital engagement, channel, and analytics activities.
- Proven ability in managing digital agencies, vendors, and cross-functional support teams.
- Competence in developing, evaluating, and activating media plans.
- Demonstrated ability to successfully navigate internal MLR review processes.
- Prior Digital or Media Marketing Agency experience is a plus.
- Strong oral and written communication skills.
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
- In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a company brand.
- Candidate will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
- This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
- Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Job Summary
JOB TYPE
Contractor
INDUSTRY
IT Outsourcing & Consulting
SALARY
$83k-105k (estimate)
POST DATE
06/07/2024
EXPIRATION DATE
12/03/2024
WEBSITE
cynetsystems.com
HEADQUARTERS
ARCOLA, VA
SIZE
500 - 1,000
FOUNDED
2010
CEO
ASHWANI MAYUR
REVENUE
$50M - $200M
INDUSTRY
IT Outsourcing & Consulting
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