Position Summary

Through solid market and audience research, the Residential Marketing Manager will work closely with the Director, Sales & Marketing to develop and implement residential marketing initiatives to drive new business and growth, increase exiting business spend, and improve customer retention rates. This role will collaborate with the Inside Sales Team and Operations to maintain and grow the residential side of the business. The ideal candidate will also be capable of supporting the sales team and assisting with the delivery of a consistent brand and customer experience across the 22 states in which we serve. This position will focus on the adaptation of growth targets as well as retention rates and requires a strategically minded marketing expert. The individual will need to work to improve functionality that drives profitable growth and residential customer satisfaction in core districts.

Key Responsibilities

• Drive initiatives to enhance the residential customer experience
• Improve customer retention rates and grow current accounts
• Align residential marketing strategy with overall corporate goals & objectives
• Prioritize market types and activity to deliver the best returns over a defined timeline
• Drive and execute on and offline activity
• Deliver a consistent brand and customer experience in line with other market propositions
• Create and set up residential communications, tools, and campaigns
• Manage and development of news sites to enhance and build residential accounts
• Create insightful briefs while working with key agencies on creative platforms, through both on and offline activity
• Track and analyze performance of campaigns activities
• Manage the marketing budget and ensure that material is in line with our brand identity
• Develop strategies and tactics to spread a positive message that will attract and retain and residential customers
• Deploy successful and effective marketing campaigns and own their implementation from ideation to execution

Position Qualifications

Experience/Education

Required Education: Bachelor's degree in Marketing or related field

Fields of Study Preferred: Marketing/Communications/Sales

Required Work Experience:

• 5 years experience in a Marketing role
• Experience working with a CRM System, Hubspot preferable
• Able to work independently and adhere to tight timescales
• Comfortable working in a close team environment.
• Project management
• Experience with change management
• Comfortable communicating/working with all levels of internal personnel
• Strong copywriting ability preferred

Required Knowledge/Skills/Abilities

Microsoft Applications: Proficiency required (in particular, Excel, Word, and Outlook)

Additional Technology: Hubspot, Wordpress, website management, InDesign, Adobe

Travel: 10% - 15%/Work from home flexibility & in office

Communication: Exceptional verbal and written communication skills required

Additional Requirements:

• Superb creative and analytical skills
• Growth mindset
• Deadline driven with exceptional organization skills
• Ability to flourish with minimal guidance
• Proactively initiate ideas, projects, and communication throughout organization
• Excellent presentation abilities, including the ability to create and present presentations
• Familiarity with digital platforms
• Hands-on experience with web analytics tools
• Capability to handle multiple tasks and work well under pressure to meet deadlines
• Excellent data analyst skills to adapt resodential plans to meet sales targets
• An entrepreneurial mindset with integrity and ambition
• Ability to articulate direction and plans across all functional levels.
• Ability to define processes and procedures as well as initiate tasks related to job requirements
• Maintains the highest level of integrity and confidentiality regarding company information
• Ability to manage multiple projects, establish priorities, and accomplish goals and objectives
• Understand that the job description of Residential Marketing Manager is not inclusive and is subject to changes, additions, and deletions as determined by the supervisor

Physical/Working Requirements

The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be available to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee will be required to:

• Work in a hybrid work arrangement which requires periodic work from the office environment
• Sustain prolonged sitting at a desk and working on a computer
• Must be able to position, transport, lift and/or move up to 15 pounds at a time
• Communicate fluently in English to exchange information clearly and concisely both verbally and in writing
• Ability to move about in an office environment
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• The noise level in the work environment is usually moderate.

Scope

Direct Reports: 0

Total Organization Employees: ~ 900

# States: 22

# Markets: 9

# Operating Districts: ~ 38

Meet DCC Propane:

DCC Propane, LLC, a division of DCC plc, has served communities for over 75 years providing propane for residential, agricultural, commercial, and industrial uses, and water conditioning services since 1962. We are continuing to grow and are currently represented by a team of over 900 dedicated and passionate professionals who live and work in 22 states operating under a number of strong regional brands. The business has succeeded in maintaining a strong family-feel with an unwavering commitment to world-class safety standards and customer service with competitive compensation and benefits.

Why Work for Us?

We strongly believe in taking care of our employees so that they can take care of our customers. Our people are what set DCC Propane apart and are essential to our future growth, whether it is by welcoming a new brand into the DCC family or a new employee into our team, we are driven to ensure that our team members have everything they need to be successful. One way we do that, both at work and at home, is by offering a best-in-class benefit plan to our employees. This includes Medical, Vision, and Dentals plans for you and your family, as well as supplemental insurance programs, 401(k) retirement plan with company match, and Paid Time Off plus holidays.

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide the employee with a general sense of the responsibilities and expectations of his/her position. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. As the nature of business demands change so, too, may the essential functions of this position.

DCC Propane is an equal opportunity employer. We value diversity and inclusion at our company. We do not discriminate on the basis of race, color, religion, age, national origin, gender, gender identity, sexual orientation, marital status, veteran status, military status or disability status.