Job Description

We are looking to add a Senior Associate, Media Planner supporting B2B efforts for a large Financial brand. You will report into the Group Director. This role is based in New York City, NY, however, we can consider candidates in continental USA that can work in Eastern Standard Time Zone

As the Senior Associate, Media Planner, you will demonstrate a working knowledge of the media space, for primarily TV and available media research. Your responsibilities include, but are not limited to:

• Helping develop communications strategy for brand and assigned campaigns
• Analyzing consumer behavior, market trends and brand's goals to best reach target audience: Small and Diverse- Owned Businesses
• Assisting with media plan output, accuracy, and overall excellence
• Partnering with activation department leads to outline appropriate processes and timelines
• Fostering relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Assisting with QA, budgeting, and billing
• Conducting reporting

Qualifications

• 1 years of TV and Radio Media Planning Experience
• Exposure to audience research and targeting
• Understanding of TV Math (GRP, On air), Running Reach Frequencies, Reporting, and Budgeting
• Proficiency in Microsoft Suite (Excel, PowerPoint, Word, etc.)
• Familiarity with MediaTools

Desired, Not Required:

• Both National and Local Campaigns
• Experience with a Financial Client
• Familiarity with Prisma, MediaOcean, HudsonMX

Additional Information

The anticipated salary range for this position is $51,000- 83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-EB1 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.