As the digital and campaign marketing technical content writer, you will need to be a creative thinker with a background in developing messaging strategies targeting various personas and target audiences for digital marketing campaigns. You will be accountable for writing messaging content to educate, empower and engage the targeted audience. You will be responsible for taking technical information and reframing it for specific content pieces and campaigns. You will ensure that content aligns with broader brand concepts, aligns with campaign goals, represents new products and solutions accurately, and adheres to legal guidelines.

Reporting to the campaign manager, you will:

• Produce messaging for content and digital campaigns.
• Write blogs, articles, e-books, infographics, flyers, landing pages, emails, and solutions briefs on industry megatrends and topics while tying to the role that memory and storage solutions play.
• Candidates need to understand the customer journey phases of discovery, consideration and conversion and provide recommendations on content assets that will best fit each stage of their journey.
• Meet with a wide range of subject matter experts to ensure technical topics are clearly and accurately represented in marketing content assets.
• Provide vertical messaging to customize core messaging to the specific industry care abouts.
• Work with the campaign manager to create compelling content to support market trends and brand-level campaigns.
• Work with the business and technical marketing team to create content to be used for product launches when appropriate.
• Strengthen, support, and promote a bold and engaging brand voice and personality by maintaining tone and style guides for all written content needs.
• Responsible for aligning messaging with campaign goals and strategies.

Qualifications:

• 7-10 years' experience as a content writer in technology
• Proficiency in grammar, punctuation and spelling
• A strong understanding of semiconductor technology, preferably memory and storage technology, with a strong ability to write content for a broader audience.
• Be familiar with memory, storage, technology and industry trends.
• A portfolio illustrating varying content assets for different audiences.
• Can demonstrate the ability to write compelling stories that capture interest while showing the value that products offer.
• Attention to detail, organized, self-motivated, and able to balance priorities in a fast-paced environment.
• Team player, with the ability to work with stakeholders across different departments, regions and job roles.
• BA/BS in journalism, communications, marketing, or English preferred
• Technical writing skills required.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.