Overview:
The Manager, Digital Marketing is responsible for the oversight of all the Hub City Spartanburger website assets, including hubcityspartanburgers.com & fifththirdpark.com, social media accounts and e-mail blasts, as well as playing a key role in marketing strategy decisions and execution regarding paid digital and social media advertising budgets.
This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Spartanburger web assets and external marketing spends. The Manager, Digital Marketing will also play a role in internal project management.

Job Function:

• Oversight and management of all Hub City Spartanburger web assets.
• Strategic oversight of all Hub City Spartanburgers and Fifth Third Park social media accounts with a focus on growth & engagement through the creation of unique content.
• Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.
• Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
• Plan, coordinate, and execute changes to website content and images.
• Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
• Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
• Ensure the website is following SEO best practices and make suggestions for improvement.
• Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
• Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
• Assistance with internal project management.
• Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.
• Other duties as assigned.

Preferred Qualifications:

• Website management experience.
• Google Analytics and Google Ads certification.
• Experience developing and executing digital marketing strategies.
• Knowledge and experience using Adobe Creative Cloud.
• Graphic design & other content creation experience.
• Experience in using MailChimp, Constant Contact or other email marketing platforms.