Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.Job DescriptionWhat you’ll do:
As VP/Director, Video Investment, you will provide investment leadership across paid video channels including Linear TV, Addressable TV, and streaming video. In this role, you will manage the video investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.
You’ll play an instrumental, game-shaping role in developing strategic cross-platform video approaches and implementing innovative strategies across linear, streaming, and addressable TV to grow our clients’ business. We are seeking a leader who will bring an innovative approach to planning and buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiations.
Day-to-day your role includes:
- Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
- Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
- Speaking fluently to all video channels, calling on deep expertise from activating one or more channels
- Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e. linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wishlists
- Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success.
- Overseeing the work of video specialists, managing workflow and providing strategic guidance and oversight
- A willingness to learn about and embrace local formats like local TV, radio, and OOH – which our team often advises on in addition to national video
- Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent
- Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients
- Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV
- Promoting a culture of shared learning and increasing visibility of video expertise within the agency
- Being a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
QualificationsWe’re looking for strong, impactful work experience, which typically includes:
- 10 years of media planning and buying experience, with a strong focus on cross-channel video
- Deep expertise in digital streaming video in particular
- Experience with local channels like local TV, local radio, and OOH is a plus
- Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
- Analytical background – comfort with data and numbers
- 5 years of people managing experience, overseeing five or more reports in an account management/client services team
- Deep industry relationships with video partners
- Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
- Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
- Able to package, merchandise, and sell in concepts and new opportunities
- Strategic thinking and able to see the bigger picture
- Self-starter with ability to work independently and in a collaborative team setting
Got what it takes? We’d love to hear from you.
Additional InformationDigitas is an equal opportunity employer.
