Business Development Representative Job Overview

We are seeking a driven, hard-working, and competitive Business Development Representative to join us at Diray Media. As a women-led agency with a rich history of launching and scaling brands via traditional TV, streaming, and YouTube, we value innovation, a go-getter mindset, and dedication to expanding our client base. In the BDR role, you will make cold calls and email prospective clients. You will also participate in social selling and networking. You will closely work with sales, marketing, and lead generation specialists. You must maintain a deep understanding of Diray’s offerings to effectively communicate your value propositions. Success in this role will be demonstrated by developing and implementing strategies to increase sales qualified leads (SQLs), expand the customer base, and boost revenue.

Responsibilities

· Performs high-level discovery outbound calls

· Conducts deep market research to identify key players, competitive insights, consumer behavior, and market trends

· Facilitates outbound email campaigns

· Facilitates outbound LinkedIn campaigns

· Schedules appointments for sales

· Attends conferences and events to help generate new leads

· Utilizes sales tools to give detailed information to prospective clients

· Assists in defining sales initiatives

· Coordinates with the appropriate sales rep for qualified business opportunities

· Ensures alignment with overall sales strategies

Qualifications

· 2-5 years of business development or sales experience preferred

· Advertising Agency/Marketing/Media experience strongly preferred

· Working knowledge of outbound lead generation and CRM tools or similar applications

· Knowledge of business processes and sales techniques preferred

· Proficient in MS Office

· Strong communication skills, both verbal and written, and the ability to collaborate effectively with team members across departments.

· Bachelor’s degree

· Hybrid preferred, but remote is possible for the right candidate

About Diray Media

Diray Media is a full-service media buying agency in business for over 35 years, with a large in-house media buying team that spans linear TV, Connected TV, Digital, Video, Social, Search, Print, Radio and Out of Home. Diray leads the industry with the ability to maximize ROAS (Return On Ad Spend) which drive sales at an incredibly low cost-per-lead. We offer a fun hybrid working environment, with two days in the office (located in Norwalk, CT) and three days working from wherever you want! The role also includes a highly competitive salary and bonus, with 100% of employee healthcare paid by Diray.