61 Paid Search Strategist Jobs in New York, NY
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Paid Search Strategist
$139k-162k (estimate)
Full Time | IT Outsourcing & Consulting
4 Months Ago
Direct Agents is Hiring a Paid Search Strategist Near New York, NY
Who We AreDirect Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity
CLIENTS WE’VE WORKED WITH INCLUDE
Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more
What Sets Up ApartFast Tracked Professional Growth
2x speed for individual learning and career development
Minority Owned and Diverse
We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.
WHY DIRECT AGENTS
We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:
Key Responsibilities:
Strategic Visionary:
6x Winner of Crain’s Best Places to Work (2018 - present)
Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards
Hybrid at Direct Agents is about:
Essentials And Perks
COME AS YOU ARE
We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.
We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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CLIENTS WE’VE WORKED WITH INCLUDE
Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more
What Sets Up ApartFast Tracked Professional Growth
2x speed for individual learning and career development
Minority Owned and Diverse
We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.
WHY DIRECT AGENTS
We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:
- Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
- Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
- Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
- Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
- Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
- Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
- Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities
- Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
- Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more
Key Responsibilities:
Strategic Visionary:
- Collaborate with a diverse range of clients spanning e-commerce, entertainment, mobile apps, and more, to craft and execute dynamic paid search campaigns
- Develop and execute comprehensive strategies that not only meet client goals but exceed them, all while maintaining optimal cost per acquisition (CPA) or maximizing return on ad spend (ROAS)
- Dive deep into analytics data to uncover insights that form the bedrock of your campaign strategies, allowing you to finely tune your approach for maximum impact
- Immerse yourself in the intricacies of client business models, products, services, and competition. This understanding will empower you to create campaigns that are true drivers of business profitability and growth
- Craft narratives that resonate with audiences and translate clicks into tangible results, all while being adaptable to the evolving market dynamics
- Collaborate seamlessly with various channel teams to conceptualize and execute integrated omni-channel strategies. Your campaigns won't be limited to search distribution alone; you'll extend your influence to channels like YouTube, GDN, Pmax, Discovery Ads, Apple Search Ads, UAC, Bing Ads, and emerging Google Ads Betas
- Architect narratives that span multiple touchpoints, ensuring consistent messaging and optimal user experiences across platforms
- Learn and employ DA’s suite of automation and AI tools to streamline your work processes and to help drive optimal ROI for our clients
- Provide feedback on or even spearhead the development of new technologies and tools
- Employ your analytical prowess to optimize campaigns from multiple angles. From keyword bids and conversion rates to seasonal trends, search queries, and bidding strategies, you'll dissect each aspect to extract maximum return on investment (ROI)
- Utilize your keen sense of detail to fine-tune ad copy, landing pages, conversion funnels, and distribution channels, all with the aim of enhancing quality scores, conversion rates, and outpacing competition.
- Be a guiding light for a team of analysts, sharing your knowledge and expertise to uplift the collective skillset
- Collaborate with business development teams to conduct audits and craft bespoke pitches that showcase the agency's prowess in the paid search domain
- 3 Years of Search Marketing Mastery: You're not just familiar with search marketing; you're a seasoned expert. With 3 or more years of hands-on experience, you've honed your skills in crafting, implementing, and optimizing high-impact paid search campaigns. Your track record showcases your ability to consistently drive results that exceed client expectations
- Varied Client Exposure: Your expertise spans diverse client verticals, particularly within e-commerce, entertainment, and direct response. Your experience with these industries equips you to understand their unique nuances and tailor strategies that resonate with their specific audiences and goals
- Data Whisperer: Numbers are your language, and you possess an uncanny ability to decipher data. Your keen analytical skills allow you to unearth actionable insights from complex datasets, fueling your campaign strategies with precision
- Problem-Solving Savvy: Complex challenges are opportunities in disguise for you. Your problem-solving prowess enables you to dissect intricate campaign issues and design innovative solutions that drive exceptional performance
- Master Multitasker: Juggling multiple tasks and campaigns doesn't faze you. You excel in efficiently managing your time and priorities, ensuring that each campaign receives the attention it deserves
- Agility in Action: You thrive in a dynamic environment. Whether it's a sudden market shift or emerging industry trends, you're quick to adapt your strategies and capitalize on new opportunities.
- Strategic Visionary: Your perspective isn't just about the immediate; you grasp the bigger picture. You're not afraid to get your hands dirty and lead by example, diving into the trenches to ensure tasks are completed effectively
- Collaborative Crusader: You understand the power of teamwork. While you're capable of owning projects individually, you're also a collaborative force, seamlessly working with cross-functional teams to achieve collective success
- Customer Acquisition Authority: Your expertise in customer acquisition strategies sets you apart. You comprehend the intricacies of direct response online marketing and have a proven ability to drive user engagement, conversions, and brand growth
- Conversion Whisperer: You're well-versed in the art of transforming clicks into conversions. Your strategies aren't just about driving traffic; they're about orchestrating the journey from interest to action
- Web Wizardry: Your familiarity with HTML, website design, and web analytics is a cornerstone of your skill set. You're comfortable navigating these elements, and you understand how they impact campaign performance
- Coding Curiosity: While not a developer, your familiarity with CSS and Javascript empowers you to communicate effectively with technical teams and understand the technical implications of your strategies
6x Winner of Crain’s Best Places to Work (2018 - present)
Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards
Hybrid at Direct Agents is about:
- Human connection and establishing strong working relationships
- Fostering a tailored approach for team members’ rapid growth
- Making space for camaraderie and just for fun moments
- Prioritizing mental health & overall wellness
Essentials And Perks
- A competitive salary of $85,000 - $100,000, depending on experience, with annual compensation reviews based on performance
- Bi-annual bonus pay based on company and individual performance
- Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
- Health, dental, vision, and mental health benefits including access to providers like:
- One Medical, Talkspace, KindBody, and Health Advocate
- Paid Time Off, Birthdays, Volunteering Time
- PTO: 15 - 24 days/year depending on seniority and tenure
- Sick/Safe Leave: 7 days/year
- Your birthday is a day off!
- Paid Parental Leave: up to 12 weeks depending on seniority and tenure
- Summer Fridays: Half day schedule from Memorial Day through Labor Day
- A new MacBook Pro laptop for ease of work in office or remotely
- A newly built and sun drenched penthouse office with incredible views over Flatiron
- Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
- Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
- Access to commuter benefits and annual memberships to Citibike
- Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
- Dog friendly office!
- An inspiring atmosphere with supportive colleagues and innovative projects
- Future career development opportunities with internal and external opportunities for professional growth and networking
- Epic regular team building and celebrations
- An unwavering belief that we can build, create and grow together!
COME AS YOU ARE
We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.
We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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Job Summary
JOB TYPE
Full Time
INDUSTRY
IT Outsourcing & Consulting
SALARY
$139k-162k (estimate)
POST DATE
03/22/2023
EXPIRATION DATE
07/17/2024
WEBSITE
directagents.com
HEADQUARTERS
NEW YORK, NY
SIZE
200 - 500
FOUNDED
2003
TYPE
Private
CEO
DINESH BOAZ
REVENUE
$50M - $200M
INDUSTRY
IT Outsourcing & Consulting
Related Companies
About Direct Agents
Direct Agents is a digital marketing agency that specializes in omnichannel customer acquisition solutions.
Show more
The job skills required for Paid Search Strategist include HTML, Google Ads, Initiative, Advertising, Bing, CSS, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Strategist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Strategist. Select any job title you are interested in and start to search job requirements.
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The following is the career advancement route for Paid Search Strategist positions, which can be used as a reference in future career path planning. As a Paid Search Strategist, it can be promoted into senior positions as a Search Engine Optimization Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Search Strategist. You can explore the career advancement for a Paid Search Strategist below and select your interested title to get hiring information.
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