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The Marketing Analytics team is seeking a Manager to lead the media & measurement insights function for Hulu. This role will play a critical part in partnering with business teams to measure, understand, and provide insights for Hulu’s marketing efforts across performance, brand, originals, and live. Our team excels in exploratory data analysis, media measurement and strategy, and campaign-level reporting, all aimed at driving business decisions and delivering actionable recommendations. The Manager will build strong relationships and collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Subscriber and Marketing Finance teams to drive Hulu’s growth and understand media performance. The ideal candidate will have a passion for both digital and linear media landscapes, with a deep understanding of the intricacies and unique attributes of each step in the marketing journey. The insights and recommendations from this team will be instrumental in optimizing marketing budgets to drive business performance.
Responsibilities
Provide leadership for the Hulu Marketing analytics team primarily focused on generating actionable insights and performance reporting
Manage relationship with stakeholders across the business, including but not limited to the Hulu Marketing channel leads, Product Marketing and Finance
Manage a team of analysts to provide measurement and media insights, with a willingness to roll up sleeves and contribute as needed
Develop and maintain core business logic, data pipelines, and key metrics for measuring media across Hulu performance, brand, originals, live, international and self-serve
Oversee the development of operational dashboards in Tableau to understand performance over time, enabling efficient exploratory analysis, and equip partners with self-serve tools
Drive team development through coaching, mentoring, training, and leadership growth
Required Qualifications
BA or BS in Business, Mathematics / Statistics, Economics, Computer Science, Analytics or related fields
8 years of relevant data analytics experience including domain expertise in the areas of media, marketing, and/or streaming
Proven track record of building and leading teams of analysts, data scientists, and data engineers
Extremely skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision making
Excellent relationship building and communication skills with all levels of the organization, from junior analysts to C-suite leaders
Expertise working with extremely large, disparate data sets and using SQL for data wrangling, ETL design, and analysis
Experience manipulating large data sets and interpreting data trends using a multitude of disparate data sources and tools
Fluent in data exploration and visualization tools such as Looker and Tableau
Very comfortable translating highly technical analyses into easily understandable insights for non-technical stakeholders
Desired Qualifications
Experience working with scripting languages such as Python or R
Experience in the streaming media industry and/or supporting a direct-to-consumer subscription-based product
Experience with business application of marketing mix models
Experience in the technology industry and knowledge of how to build and implement data products
Familiarity with data platforms and applications such as Databricks, Snowflake, Datorama
Full Time
$118k-154k (estimate)
06/19/2024
08/18/2024
The job skills required for Manager, Marketing Analytics include Insight, Leadership, Communication Skills, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Manager, Marketing Analytics. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Manager, Marketing Analytics. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Manager, Marketing Analytics positions, which can be used as a reference in future career path planning. As a Manager, Marketing Analytics, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Manager, Marketing Analytics. You can explore the career advancement for a Manager, Marketing Analytics below and select your interested title to get hiring information.