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Summary of Position (Job Purpose) - Major purpose and functions of the position. |
The position is responsible for planning, executing, analyzing, and optimizing websites and apps for Dollar Tree and Family Dollar and SEO to acquire new and retain existing customers. The manager will play a key role in launching new omnichannel programs and A/B testing to drive deeper engagement, incremental e-commerce sales (Dollar Tree banner only) and enhance our customers’ experience while also supporting the Family Dollar’s Retail Media Network efforts and Smart Coupon loyalty program.The Dollar Tree and Family Dollar websites and apps are vital resources for driving traffic into our stores, so optimizing their access to product information, seasonal offerings, engaging content, coupons, and so on will also be critical. This includes heavily optimizing key sections of our websites and app (e.g., homepage, category landing pages, product detail pages, etc.) for user experience, driving revenue, and improving conversion and engagement rates. The role works closely across marketing teams to plan omni-channel campaigns and align with our department calendar of events to support our company’s goals, programs, seasons, and campaigns. In partnership with the product management team and external partners, they will deliver enhancements to our websites and app, sharing new/emerging trends/opportunities that will help drive our business & create a competitive advantage.This person will use data to drive decisions that improve the customer experience and support business goals. They will combine strategic direction with hands-on tactical execution, testing, and learning to continually optimize results. They will work to improve our organic rankings for both brands, yielding a strong ROAS, and report on results and insights by channel with extended team and leadership as needed. . |
Principal Duties and Responsibilities - Primary responsibilities listed in order of importance |
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Minimum Requirements/Qualifications - Summary of knowledge, experience and education required. |
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Desired Qualifications - Desired but not required. |
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Full Time
Retail
$98k-128k (estimate)
06/22/2024
09/18/2024
dollartree.com
CHESAPEAKE, VA
>50,000
1953
Public
GARY PHILBIN
$10B - $50B
Retail
Dollar Tree owns and operates a chain of 15,370 discount variety stores that sells household products, gifts, toys, books, and stationery items.