Originallyfounded in 1991as Harlem RBI, DREAM has grown to annually serve more than 2,500 youth across East Harlem and the South Bronx through a network of seven PreK-12, extended-day, extended-year DREAM Charter Schools and community sports-based youth development programs. Through our commitment to rigorous academics, social-emotional learning, deep family and community engagement, and health and wellness, we create lifelong learners who are equipped to fulfill their vision of success in and out of the classroom. We dream big, as well, with an aggressive five-year plan to expand to serve 3,500 students across seven schools—growing our organization’s impact and leveling the playing field for all children. To learn more, visit wearedream.org.

The Sr. Coordinator of Brand & Audience Engagement will report to the Director of Content & Media and serve as a member of DREAM’s Communications & Brand team. This individual will be a strong creative strategist with a nuanced grasp of social media and the ability to draw actionable insights from data analytics.

Responsibilities

• Devise and execute DREAM’s social media strategy and manage the organization’s social media accounts, including those on Instagram, LinkedIn, Facebook, and X; 
• Manage the Communication & Brand team’s editorial calendar and maintain cross-functional partnerships to source content from across the organization;
• Use analytics and surveys to compile performance reports and draw insights about who our audience is, how well our content is engaging them, and how we can tweak our approach to best compel and grow DREAM’s audience; 
• Develop and execute advertising campaigns to attract new audiences to DREAM and support organization-wide student recruitment, talent recruitment, and fundraising efforts; 
• Support DREAM’s organizational branding efforts through the creation of visual assets/graphic design, environmental graphics, swag, and branded collateral templates for staff use, and support cross-functional partners in the creation of their branded assets;
• Create event marketing materials, including event brand identities, invitations, printed collateral, and signage; 
• Serve as in-house photographer for key initiatives; 
• Maintain a list of external speaking opportunities and annual award submissions to support DREAM’s thought leadership efforts; 
• Other duties, as directed. 

• Bachelor’s degree, required;
• 2 years of relevant experience in content creation, social media, and/or graphic design;
• Photography and photo/video editing skills a plus;
• Superior graphic design and writing skills with keen attention to detail; 
• Advanced knowledge of social media trends and best practices for organic and paid posts;
• Ability to analyze key performance metrics; familiarity with Google Analytics and social analytics platforms a plus; 
• Deep interest in keeping up with digital trends and forecasting; 
• Technical expertise in collaborative, marketing, and design platforms such as Google Suite, Photoshop, InDesign, Canva, and Wordpress;
• Strong interpersonal skills to ably serve as a DREAM ambassador internally and externally;
• Dependability and excellent organizational skills, including the ability to manage multiple priorities at once, change direction as needed, and thrive in a fast-paced environment;
• A team player mindset.

• The Senior Communications Coordinator is part of the Communication and Brand team, which currently works 3 days in the office and up to 2 days remote, per week (subject to change).

• We offer comprehensive benefits including:
• Flexible Medical Health Plans, subsidizing the majority of costs for the employee, their spouse/domestic partner and children;
• The ability to select between a variety of medical plans according to what best suits the employee’s needs;
• Dental and vision plans;
• Disability benefits;
• Life insurance;
• Up to 12 weeks fully paid of Parental Leave; 
• Flexible spending account options;
• Pre-tax commuter benefits (parking and transit);
• Fitness and entertainment discounts;
• A variety of support through our employee assistance program (EAP);
• A 403(b) retirement plan with employer matching up to 4% after one year of employment;
• Referral bonuses;
• All full-time Network Support Team employees are eligible for approximately 48 days off throughout the year including holidays, sick days, personal days and summer Fridays.
• Benefits are subject to change.

• DREAM offers a competitive salary commensurate with relevant experience with the potential for an annual performance-based increase. The incoming salary range for this position is $55,000 to $65,000 per year. New hires are typically brought into the organization at a salary closer to the start of the range depending on qualifications, internal equity, and the budgeted amount for the role. All staff are eligible for annual performance-based increases. Because we value staff tenure in each role, we do not currently cap salary ranges.

Our Commitment to Diversity, Equity, and Inclusion

At DREAM, diversity, equity, and inclusion are a matter of mission. 

From our schools to our playing fields, DREAM is committed to building a team where each individual can bring their full identity and experience to work because representation matters—it enriches our team culture, enhances our ability to innovate, and strengthens our impact in and out of the classroom. DREAM engages staff that represent and appreciate the diversity of our majority Black and Hispanic student body, while working to ensure that our practices are equitable, welcoming, and productive. We are dedicated to creating a world where youth, especially youth of color, have permission to dream—along with the tools and opportunities to make their dreams reality.

Come dream with us.

DREAM Maxims

All Kids Can. This Kid Can.

DREAM is Family.

Fun is a Serious Value.

Teamwork Makes the DREAM Work.

Fail. Persist. Exceed.

DREAM Big.

Applying to DREAM

We know applying for a new job can be a daunting process. In addition, studies have shown that historically underrepresented individuals often only apply to roles if they meet 100% of the qualifications. We encourage all applications! You may be just the person we need. If you have any questions about your application or interview process, do not hesitate to ask your recruiter; we are here to help!

DREAM provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact your recruiter.