About DrSnip: DrSnip is a premier vasectomy clinic with locations in Seattle and Portland, known for its innovative, no-scalpel, no-needle vasectomy technique. The clinic has redefined the patient experience for this procedure, making it safer, less invasive, and more comfortable. DrSnip is dedicated to providing exceptional patient care and ensuring a smooth and worry-free process for those opting for permanent birth control.
Position Overview: DrSnip is seeking a dynamic and skilled Content Marketing Specialist to oversee marketing. The ideal candidate will be responsible for creating, curating, and managing high-quality content that aligns with our brand's voice and drives engagement with our target audience. You will play a crucial role in enhancing our online presence and supporting our mission to make vasectomy services simple, convenient, and accessible for all.
Key Responsibilities

• Content Creation: Develop, write, and edit compelling content for various platforms, including blogs, social media, website, email campaigns, and educational materials.
• Content Strategy: Collaborate with the team to create a comprehensive content strategy that supports DrSnip's goals and objectives. This includes identifying key themes, topics, and distribution channels.
• SEO and Analytics: Optimize content for search engines and track performance using analytics tools. Use data to inform and adjust strategies for maximum impact.
• Social Media Management: Manage and grow DrSnip's social media presence by creating engaging posts, responding to comments, and interacting with followers.
• Brand Voice: Ensure all content aligns with DrSnip's brand voice, which is welcoming, knowledgeable, and professional. Maintain consistency in messaging across all platforms.
• Campaign Support: Execute marketing campaigns, including promotions and patient testimonials, to drive awareness and engagement.
• Market Research: Stay updated on industry trends, competitor activities, and patient feedback to continuously improve content and strategies.
• Website Management: Use WordPress to manage and update the DrSnip website, ensuring content is current, accurate, and optimized for performance.

Qualifications

• Education: Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, or related field.
• Experience: 2-4 years of experience in content marketing, preferably in the healthcare sector.
• Skills:
  • Excellent writing and editing skills with a strong portfolio of published work.
  • Proficiency in using content management systems (CMS) such as WordPress.
  • Proficiency in social media management, including content creation, scheduling, and analytics.
  • Familiarity with SEO best practices and analytics tools such as Google Analytics.
  • Strong organizational skills and attention to detail.
  • Ability to work independently, collaboratively and creatively.

Preferred Attributes

• Creativity: Ability to create engaging and original content that resonates with our audience, and educates the community about vasectomy.
• Analytical Mindset: Strong ability to analyze data and metrics to measure content effectiveness and make informed decisions.
• Customer-Centric Approach: Deep understanding of patient needs and the ability to communicate complex medical information in an accessible and relatable manner.

Why Join DrSnip? At DrSnip, you will be part of a dedicated team that values innovation, empathy, and excellence in patient care. We offer a collaborative work environment, opportunities for professional growth, and the chance to make a meaningful impact in the healthcare field.