577 Customer Marketing Manager Jobs in Miami, FL
Duetto is Hiring a Customer Marketing Manager Near Miami, FL
Overview As a Customer Marketing Manager at Duetto, you will be responsible for developing and executing marketing strategies aimed at engaging and delighting our existing customer base. You will collaborate closely with cross-functional teams to create and deliver compelling campaigns, content, and programs that drive customer satisfaction, loyalty, and advocacy. The ideal candidate will possess a deep understanding of B2B SaaS marketing, exceptional communication skills, and a proven track record of successfully implementing customer-focused marketing initiatives.
You will also have a heavy involvement in partner marketing as engagement with our partner network is critical to the success of our customer marketing efforts and cross sell / upsell efforts.
Success in this role will be attached to customer upsell opportunities, customer advocacy and loyalty scoring and customer renewal metrics. Apply data analytics and customer insights to measure the impact of marketing initiatives; use this information to optimize strategies, enhance customer engagement, and drive business outcomes.
Customer Marketing Manager, Responsibilities:Customer Engagement:
- Take ownership of the full customer marketing experience from contract signature through to renewal.
- Build a customer lifecycle communication plan that engages customers at key points in their journey including deployment, customer lifetime, milestones, business reviews and renewals.
- Build measurable strategies for customer upsell programmes.
- Develop and execute customer engagement strategies to enhance the overall customer experience.
- Create targeted communications, including newsletters, product updates, and exclusive offers, to keep customers informed and engaged.
- Collaborate with the Partner network to develop customer marketing initiatives to drive greater engagement.
- Work with global customer success teams to establish and manage customer advocacy programs to identify and leverage satisfied customers for case studies, testimonials, and references.
- Use thoughtful training plans and materials to engage customers in our product base and maximize adoption and usage.
- Collaborate with customers to develop success stories that showcase the value of Duetto's solutions.
- Work with the global events lead to plan and execute customer-focused events, both virtual and in-person, to facilitate networking, knowledge sharing, and relationship building. Including our global user conference.
- Represent Duetto at industry conferences and trade shows to connect with customers and gather insights.
- Partner with sales and customer success to build clear upsell paths for current customers through product education and detailed communication plans.
- Collaborate with the partner team to enable cross-sell and upsell opportunities.
- Report on all upsell opportunities and setup metrics for success and monitor opportunities within our current customer base.
- Equip the sales team with materials, assets and knowledge to drive customer upsell opportunities.
- Collaborate with the marketing and product teams to create compelling content that educates, inspires, and adds value to our customer community.
- Develop and maintain a library of customer-focused content, including blog posts, videos, and whitepapers.
- Work closely with the head of training to develop materials and programmes that drive engagement in product training and maximize adoption of Duetto thus accelerating their journey to going live.
- Provide insights into customer behaviors and buying patterns and the importance of reward and incentive models in driving engagement and advocacy.
- Success in this role will be attached to customer upsell opportunities, customer advocacy and loyalty scoring and customer renewal metrics. Work with the Director of Global Marketing to agree on both targets and reporting structure.
- Establish mechanisms for gathering customer feedback and insights to inform product development, marketing strategies, and overall business decisions.
- Proven experience in B2B SaaS marketing, with a focus on customer marketing and advocacy.
- Excellent understanding of customer behaviors and buying patterns and the importance of reward and incentive models in driving engagement and advocacy.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Experience in the hospitality or hospitality technology industry is a plus.
- 5 years in marketing and content-creation roles in B2B hospitality and/or technology (or some combination)
- Familiarity with the hospitality industry technology landscape -
- Depth of understanding of current digital marketing strategies and tactics
- Keen ability to develop strong content, messaging and calls-to-action
- Creativity: You thrive in an environment without a set playbook and are excited to build a scalable, high-impact marketing program
Job Summary
Full Time
IT Outsourcing & Consulting
$102k-133k (estimate)
06/06/2024
07/05/2024
duettocloud.com
SAN FRANCISCO, CA
100 - 200
2012
PATRICK BOSWORTH
$10M - $50M
IT Outsourcing & Consulting
Related Companies
About Duetto
With team members all over the world, Duetto's cloud technology is improving the lives of hoteliers everywhere by providing pricing, financial forecasting and group business solutions that optimize for the small decisions -- so you can focus on the big decisions and executing your revenue strategy. Let us unlock your data so you can unlock more revenue. Learn more at www.duettocloud.com.
The job skills required for Customer Marketing Manager include Initiative, Insight, Project Management, Digital Marketing, B2B, Communication Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Customer Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Customer Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Customer Marketing Manager positions, which can be used as a reference in future career path planning. As a Customer Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Customer Marketing Manager. You can explore the career advancement for a Customer Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Customer Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Customer Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Customer Marketing Manager job description and responsibilities
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Career tips from people on Customer Marketing Manager jobs
Need to stay up-to-date with the latest technology, tools and marketing platforms.
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Pursue an MBA for Advancement (Optional).
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Proven track record of understanding customer needs and decision-making process.
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