E Ink is looking for an entry level Marketing Generalist to assist the Marketing Department with a variety of initiatives in digital marketing, content creation, administrative, and reporting functions.

Responsibilities of this role include:

• Contribute to the coordination and execution of various marketing endeavors, including advertising campaigns, digital marketing strategies, public relations efforts, and internal communications
• Assist in departmental activities by managing administrative duties and supporting ad hoc marketing projects, as assigned
• Assist in managing the social media strategy and execution: calendar planning, content development, posting and evaluation
• Assist in the planning and execution of paid advertising campaigns, including PPC (Google Adwords) and social-specific ad campaigns (LinkedIn, Facebook, Twitter, and more)
• Assist in creating content for blogs, social media, email and general marketing materials, including but not limited to publishing white papers and case studies
• Manage and compile data and reports via platforms like HubSpot, Salesforce, Google Ads, Lookr, and more

Qualifications:

• BA or BS degree
• Excellent verbal and written communication skills
• A team player who is positive, proactive and motivated with a strong work ethic
• An independent, self-starter with great organization and planning skills, and attention to detail
• Knowledge of Microsoft Office, Social Platform, HubSpot and WordPress
• Basic knowledge of Adobe Creative Suite, Salesforce.com and Google Analytics