14 Digital Marketing Specialist Jobs in Lawrence, NJ
Eclaro is Hiring a Digital Marketing Specialist Near Lawrence, NJ
Position Overview:
- KarXT Omnichannel Specialist
- The U.S. Omnichannel Strategy team leads Omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
- In this role, will be responsible for the management and execution of Omnichannel engagement plans to support a Client brand.
- Will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
- This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
- Should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
- Purpose / Objective of the job: Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of Omnichannel campaigns / tactics aligned to the brand strategy.
- Contribute DTC and HCP Omnichannel engagement recommendations based upon customer insights and brand strategy.
- Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.).
- Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables.
- Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
- Monitor project status and provide regular reporting on progress, challenges, and solutions.
- Demonstrated digital and DTC / HCP program experience.
- Demonstrated ability to track and manage annual digital programs.
- Bachelor’s Degree with minimum 5-7 years industry, (Pharmaceutical / Biotech or related marketing or media agency) experience.
- Experience in pharmaceutical Omnichannel strategy and digital marketing.
- Experience leading digital engagement, channel, and analytics activities.
- Proven ability in managing digital agencies, vendors, and cross-functional support teams.
- Competence in developing, evaluating, and activating media plans.
- Demonstrated ability to successfully navigate internal MLR review processes.
- Prior Digital or Media Marketing Agency experience is a plus.
- Strong oral and written communication skills.
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, Workfront, Veeva CRM.
- 401k Retirement Savings Plan administered by Merrill Lynch
- Commuter Check Pretax Commuter Benefits
- Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro
Chris ImbienChris.Imbien@eclaro.com(843) 872-9257Chris Imbien | LinkedInEqual Opportunity Employer: Eclaro values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Job Summary
Full Time
Retail
$73k-91k (estimate)
01/29/2024
12/18/2024
eclaro.com
LICHTENVOORDE, GELDERLAND
500 - 1,000
1999
L. F. W. LUTTIKHOLD-KRABBENBORG
<$5M
Retail
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Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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