Product Marketing Manager /w Successful SAAS and GoToMarket Background

The right person for this role has technology background, proven track record of GoToMarket success strategy and execution, entrepreneur-minded, high energy and a strategic-thinker.

Injala is a fast-paced tech start-up that is disrupting technology in the Insurance Industry. We are a team of some of the brightest engineers, seasoned insurance professionals, some of the most reputable industry advisors and largest partner companies in this space. Injala is paving the way for a new paradigm of how commercial insurance operates, with the support of Fortune 100 partners, to help change the status quo in the industry.

Working at Injala means you will be on the frontlines, impacting the future of the industry. We firmly believe that collaboration, individual growth, determination, and an appetite to make change is what creates a great team.

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Message from the CEO:

Injala is currently in the efforts of building a great marketing team. To that end, I find that marketing is one of the most difficult positions to fill. Anyone that has some basic level understanding of the subject can market themselves well. Determination for a successful marketing hire has lagging indicators. Past experience and pedigree play a role, but is not always that best judge for success in a start-up.

The best way to find the right person is to see a demonstration of creativity. To market a revolutionary product, you need a revolutionary team. A team that is not constrained by traditional norms, rather willing to test the limits and try new things. It is important to have the “A” players in a group working together to float great ideas, a team that can quickly test those ideas. Either succeed or learn fast to try the next one.

To find the right candidate, I am breaking the traditional norms of candidate selection. I would like the candidate that thinks they are the right person for this role to demonstrate their creativity in applying for this role. If you are just uploading your resume, you probably won’t hear from us. We want to see that you are serious about taking on this opportunity by creatively demonstrating your capabilities.

Good luck!

Hyder Naqvi

CEO @ Injala

Job Description:

The ideal candidate will have a proven background and track record in Product Marketing and will be tech savvy, creative, energetic, and curious.

• Will report directly to the leadership team
• Develop the overall GoToMarket strategy and execution
• Run organic and paid campaigns designed to drive awareness and demand.
• Collaborate with the team how to best reuse and distribute content
• Help set up an initial reporting structure for funnel KPIs such as website visits, leads, and opportunities / free signups
• Run virtual and in-person events
• Monitor lead flow and conversion rates against targets and marketing investment
• Rigorously measures the lead & customer acquisition cost for each marketing channel and adjust spending to maximize ROI
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
• Create automated programs to nurture web traffic to become sales- ready leads
• Measure campaign performance using analytics and feedback from the sales team
• Maintain alignment with the sales team through timely and actionable communication and feedback sessions
• Manage and maintain the teams’ pipeline of interested prospects.

Qualifications

• 3-5 years sales or related market/business experience.
• Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, webinars and social media
• Strong analytical skills, with a data-driven, results-oriented approach
• Strong project management and organizational skills
• Familiarity with the B2B sales process

Employee Type and Location: Full-time, Dallas, TX / Hybrid schedule

Level of Education Undergraduate degree in Marketing, Communications, or related subject.

Experience 5 years of relative work experience.

Salary Range: $100,000 to $140,000 bonus

Benefits: PTO, health/dental/vision insurance, matching 401K