We are working with a well established manufacturer of air purification products/systems in its search for a world-class 1P Amazon Performance Marketing Manager.

This is a HYBRID position located in New York City. You'll be expected to be onsite 1 day a week. This is non-negotiable. It will be expected that you live in the New York City area(commutable).

About our Client:

Our client is a leading manufacturer of air purification solutions. Over the years they've become renowned for innovative, energy efficient air purifiers that combine mechanical and electrostatic filtration. Our client operates in over 50 countries. The range of products has been designed to cater to many different environments, from compact, colorful models to professional-grade purifiers for larger spaces.

About the Role:

The 1P Amazon Performance Marketing Manager is key to enabling the continued eCommerce growth. With a strategic focus on Amazon this hire will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media. As such, it’s important that you have hands-on experience with Amazon (ideally Amazon 1P / Vendor Central) as well as a strong business acumen to be able to generate holistic and strategic media strategies focused on both acquisition & retention. This position holds cross functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports into the Head of DTC.

The ideal candidate for this position has expertise and a track record of owning Sponsored Ads/Sponsored Brand Ads/ETC. In this role you'll have the luxury of an agency to help you with the day to day. With that being said we'd like to see a candidate who has both

Expect the following questions to be asked during our first round call:

1- Which Amazon/Marketplace (1P) based KPI's are your successes bonused/reviewed against?

2- Discuss with me the Amazon(1P) strategies you have HANDS ON EXPERIENCE WITH?

3- Are there any other OFF-Amazon performance marketing channels/platforms do you have experience with?

Responsibilities and Functions:

• Strategic Leadership: Develop and execute comprehensive performance media strategies across paid ads via Amazon and Omnichannel retailers

• Data analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Use data insights to inform strategic decisions and drive continuous improvement. Report back on performance to key senior stakeholders.

• Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance

media strategies. Design experiments, A/B tests, and multivariate tests to evaluate different variables and uncover opportunities for improvement.

• Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Leverage insights from collaboration to refine strategies and enhance overall effectiveness.

• Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively and adapt to

Qualifications:

• Bachelors’ degree in marketing or related field

• 5 years of experience leading performance/paid ads via Amazon and/or any other marketplaces

• Breadth of understanding across media execution, ad tech, tracking & analytics including proficiency with GA4, google tag manager and paid media platforms including Google Ads and Amazon Advertising

• Experience managing media agencies, SaaS platforms and media partners (Amazon Advertising)

• Strong understanding of retail media landscape across omnichannel retailers including Criteo, Walmart Connect and Roundel

Skills:

• Data- driven mindset: demonstrates passion for digging into performance drivers and generating insights based on media

• Project Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneously

• Market Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development and identify opportunities for growth

• Creative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics and business needs

• Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies to diverse stakeholders at all levels of the organization