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Senior Marketing Analyst
Overview
The Senior Marketing Analyst will report to the Digital Marketing Manager and will work closely with other institutional leaders across the organization in the research, development, implementation, and management of recurring and ad-hoc analysis and reporting the strategic direction of goals of the organization. The Senior Marketing Analyst will also execute email and text nurture strategies across multiple marketing automation platforms with the goal of increasing high-quality communication with students and prospects. The Senior Marketing Analyst will take on digital marketing responsibilities to improve performance and drive strategic direction of digital channels.
The primary goal of the position is to support the marketing team in gauging the effectiveness of our marketing efforts in furthering the company’s brand awareness, understanding the effectiveness of marketing channels, and providing recommendations on changing the marketing mix. The position will also analyze prospect and competitor data to help identify areas of opportunity.
Qualifications
Full Time
Education & Training Services
$79k-104k (estimate)
06/27/2024
08/25/2024
ecpi.edu
VIRGINIA BEACH, VA
1,000 - 3,000
1994
GWEN CLAYBONE
$10M - $50M
Education & Training Services
According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelors degree is 5.8 years. ECPI University students, however, do earn their degrees in less than half that time! Most of our graduates DO earn their bachelors degree in 2.5 years or less! At ECPI University, our supportive faculty and staff are dedicated to your success from the moment you arrive on campus. Our tradition of hands-on, student-centered education is an effective way to build skills, and our flexible, accelerated programs are designed to accommodate your sched...ule. From student support services to employer partnerships, ECPI University is committed to our students success. We have campuses throughout Virginia, North Carolina, South Carolina, Florida and Online!
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The job skills required for Senior Marketing Analyst include Analysis, Insight, Google Analytics, Digital Marketing, Market Research, Communication Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Marketing Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Marketing Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Marketing Analyst positions, which can be used as a reference in future career path planning. As a Senior Marketing Analyst, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Marketing Analyst. You can explore the career advancement for a Senior Marketing Analyst below and select your interested title to get hiring information.