41 Marketing Manager Jobs in Lancaster, PA
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Eden Resort suites is Hiring a Marketing Manager Near Lancaster, PA
Duties And Responsibilities:
Strategic Marketing
: Develop and implement comprehensive marketing strategies to differentiate Eden Resort & Suites from competition, enhance visibility and expand market share.
Brand Management
: Maintain consistency in branding across all internal and external communications.
Content Creation
: Craft compelling narratives for hotel social media accounts to enhance brand story. Oversee and coordinate influencer/media visits as well as create new, on-brand photography for social media posts.
Digital Marketing
: Facilitate end-to-end digital marketing strategies including website management, SEO, SEM, and email to maximize impact throughout customer journey.
Sales Collateral & Tactical Promotions : Manage the design and execution of dynamic and high-quality marketing design elements including digital and print ads, sales collateral, signage and more.
Cross-collaboration
: Work closely with General Manager, Director of Sales, Communications and Marketing Department and marketing agency to coordinate and execute the annual marketing plan and budget.
Event Planning
: Conceptualize and execute experiential activations and events, immersing target audiences in memorable brand interactions designed to foster genuine connections and positive brand sentiment.
Reporting & Analysis : Maintain, interpret, and report on the results of marketing initiatives, providing insights and recommendations for improvement.
Special ProjectsUndertake other special projects as assigned by management. Qualifications:
Essential Skills
- Excellent verbal and written communication skills.
- Excellent attention to detail.
- Administrative knowledge of Meta Business Suite and social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, etc. Additional experience vetting and working with influencers and media is a plus.
- Proficiency in Microsoft Business Suite (Word, Excel, PowerPoint).
- Proficiency in Canva, Adobe, or other digital design tools. Video editing skills are a plus.
- Enthusiastic, committed, and results-oriented with an entrepreneurial spirit.
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
- Ability to work in a highly matrixed organization.
- Bachelor’s degree in marketing, communications, or related field.
- 3-5 years of years or marketing experience in hospitality or similar industry.
- Must be able to provide examples of previous work. Compensation: $60,000 - $70,000
- DUTIES AND RESPONSIBILITIES:
- Strategic Marketing: Develop and implement comprehensive marketing strategies to differentiate Eden Resort & Suites from competition, enhance visibility and expand market share.
- Brand Management: Maintain consistency in branding across all internal and external communications.
- Content Creation: Craft compelling narratives for hotel social media accounts to enhance brand story. Oversee and coordinate influencer/media visits as well as create new, on-brand photography for social media posts.
- Digital Marketing: Facilitate end-to-end digital marketing strategies including website management, SEO, SEM, and email to maximize impact throughout customer journey.
- Sales Collateral & Tactical Promotions: Manage the design and execution of dynamic and high-quality marketing design elements including digital and print ads, sales collateral, signage and more.
- Cross-collaboration: Work closely with General Manager, Director of Sales, Communications and Marketing Department and marketing agency to coordinate and execute the annual marketing plan and budget.
- Event Planning: Conceptualize and execute experiential activations and events, immersing target audiences in memorable brand interactions designed to foster genuine connections and positive brand sentiment.
- Reporting & Analysis: Maintain, interpret, and report on the results of marketing initiatives, providing insights and recommendations for improvement.
- Special Projects: Undertake other special projects as assigned by management.
Job Summary
Full Time
Business Services
$103k-135k (estimate)
05/17/2024
06/23/2024
edenresort.com
FRUITVILLE, PA
200 - 500
1972
DREW ANTHON
$10M - $50M
Business Services
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The job skills required for Marketing Manager include Initiative, Leadership, Advertising, Marketing Plans, Marketing Communications, Written Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
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Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
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Step 3: View the best colleges and universities for Marketing Manager.
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