Who We're Looking For - Paid Media Specialist
The Paid Media Specialist will be responsible for developing, implementing, and optimizing our paid media strategies across various digital platforms, including but not limited to Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising networks. This role requires a blend of analytical prowess and creative thinking to drive measurable results, increase brand awareness, and maximize ROI. Reporting to the Paid Media Director, the ideal candidate will have a proven track record in managing significant advertising budgets, delivering impactful campaigns, and leading cross-functional projects
The Impact You Will Make

• Strategy Development: Craft comprehensive paid media strategies that align with the company's marketing objectives and target audience.
• Campaign Management: Oversee the execution of paid campaigns across multiple channels, ensuring they are optimized for performance and budget efficiency.
• Performance Analysis: Regularly analyze campaign results, providing actionable insights and recommendations to improve KPIs such as CTR, CPA, and ROAS.
• Budget Management: Manage and allocate advertising budgets effectively, ensuring optimal spend across campaigns and platforms to achieve maximum returns.
• Creative Collaboration: Work closely with the creative team to develop compelling ad creatives and messaging that resonates with target audiences.
• A/B Testing: Conduct rigorous A/B testing on various elements of campaigns, including ad copy, targeting criteria, and landing pages, to continuously improve campaign performance.
• Market Research: Stay abreast of industry trends, platform updates, and best practices in paid media to inform strategy and tactics.
• Stakeholder Reporting: Prepare and present detailed reports and analyses to stakeholders, highlighting campaign performance, insights, and recommendations for future strategies.
• Team Leadership: Provide guidance and mentorship to team members, fostering a collaborative and results-driven work environment.
• Vendor Management: Negotiate with media vendors and manage relationships to ensure access to optimal advertising opportunities and rates

What You Bring

• Minimum of 3-5 years of experience in paid media marketing, with a proven track record of managing complex campaigns and driving measurable results.
• Expertise in paid media advertising, with a focus on digital platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, as well as DSPs.
• Strong analytical and quantitative skills, with the ability to interpret data, analyze performance metrics, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to convey complex concepts and insights to clients and internal stakeholders.
• Proven ability to manage client relationships, drive client satisfaction, and deliver results in a fast-paced agency environment.
• Leadership and team management skills, with the ability to inspire and mentor team members to achieve their full potential.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities simultaneously.
• Proactive mindset, with a passion for innovation, continuous learning, and staying ahead of industry trends and changes in paid search marketing.
• Experience with marketing automation and CRM tools is a plus.
• Up-to-date certifications in Google Ads, Meta, or other relevant platforms are highly desirable
• Bilingual Spanish speaking is a plus but not required

Perks That Set Us Apart

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week.
• World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.
Interviewing at Clearlink
We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink.

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.
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Why Work For Us
Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to "Act as an Owner" - to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.
Clearlink Partners & Awards:

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women's Leadership Institute Award, pledging to elevate women's leadership.

Clearlink Values (CLEAR):

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner
• Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.