ESC has an exciting opportunity for an Email & SMS Engagement Specialist to join our premier client’s ecommerce marketing team. This position will serve as the evangelist for the end user, armed with quantitative and qualitative data that provides analysis and insights into ways to continuously improve and innovate the digital customer experience across all of company’s digital properties.

This role will work hybrid in office Tuesday-Thursday each week in our client’s state of the art facilities just north of Milwaukee, WI. The Email & SMS Engagement Specialist will own B2C email campaigns to promote over 20 major brands in the company’s portfolio.

Essential Job Duties and Responsibilities:

• Coordinate the planning and execution of both triggered and batch email communications
• Develop and execute Email and SMS marketing campaigns to drive engagement, retention, and conversion
• Measure and analyze email campaign results and make recommendations for improvement
• Proficient in segmenting email lists based on demographics, behaviors, and other criteria to optimize campaign effectiveness
• Upgrade email templates using graphics, personalization, and advanced features
• Ensure email layouts are optimized, user and mobile-friendly
• Ensure emails follow industry policies and best practices
• Coordinating creative requests to designers and proofread key messaging in and out of email templates
• Conduct A/B testing to optimize email performance and identify areas of improvement
• Coordinate the setup of landing pages and product attributes in preparation for email
• Coordinate the setup of product giveaways and sweepstakes with other team members
• Collaborate with Content team to ensure content articles are applicable to email list
• Incorporate Content Marketing into triggered and batch email sends
• Explore potential 3rd party list rental and partnership opportunities and make recommendations
• Monitor email deliverability and inbox placement rates and implement strategies to improve performance
• Collaborate with marketing team to integrate Customer Data Platform (CDP) with email and SMS marketing channels for personalized and targeted campaigns
• Research our customers’ lifecycles and how they interact with our brand to understand the best ways to reach them via email
• Assist in the integration and management of loyalty and referral programs
• Manage SMS & push notification programs by scheduling, analyzing & optimizing accordingly
• Plan marketing calendars to incorporate all email, SMS & push notification programs
• Stay up-to-date with industry trends, best practices, and new technologies in email marketing

Job Requirements

• Bachelor's degree and 3-4 years of relevant marketing experience and knowledge of web technology tools
• General knowledge of how web technology and email/SMS work in tandem
• General knowledge of Customer Data Platforms and how they can work within the email/SMS space
• Proficient in planning, executing, & troubleshooting email campaigns
• Possess customer-centric mindset
• Curiosity to learn more about evolving technologies & retail industry
• Resourceful, with the ability to work independently and solve problems
• Can effectively collaborate in a team environment with a positive attitude and constructive communication – you’re excited to be part of a team that challenges you and succeeds together!
• Extreme attention to detail – you’re diligent about double-checking work
• Self-starter mentality – when needed, you can develop and execute strategy on your own with little guidance
• Strong entrepreneurial spirit and can thrive in a fast-paced environment
• Outstanding analytical skills in order to examine complex issues and develop recommendations to solve marketing challenges
• Excellent written and oral communication skills
• Experience with Microsoft Office Suite, Google Docs, Google Analytics
• Experience with analytical and database tools and email service platforms (ex. Listrak, Mailchimp, Klaviyo etc.)
• Experience in coding emails using HTML & CSS
• Knowledge of email strategy and best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM law