7 Associate Paid Media Manager Jobs in Cambridge, MA

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Senior Media Relations and Communications Lead

Harvard University

Cambridge, MA | Full Time

$209k-267k (estimate)

4 Days Ago

Senior Media Technician - Events

Harvard University

Cambridge, MA | Full Time

$62k-83k (estimate)

5 Days Ago

Associate Paid Media Manager

EF Go Ahead Tours

Cambridge, MA | Full Time

$90k-118k (estimate)

4 Days Ago

Associate Paid Media Manager

EF World Journeys

Cambridge, MA | Full Time

$90k-117k (estimate)

2 Months Ago

Associate Paid Media Manager

EF World Journeys Cambridge, MA

$90k-117k (estimate)

Full Time 2 Months Ago

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EF World Journeys is Hiring an Associate Paid Media Manager Near Cambridge, MA

Some companies are in the Business of Technology.

Others are in the Business of Finance…Or Sports…Or Soft Drinks.

At EF, we’re in a different kind of business.

One that’s a little less tangible, and a lot more important.

Because our business, what we make, makes everything else possible.

We’re in the Business of Understanding.

Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

EF World Journeys is looking for an Associate Paid Media Manager to join our paid media team. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. You will be responsible for developing, implementing and managing our marketing campaigns to drive improvements in our acquisition metrics This role will assist with the optimization and management of our digital marketing campaigns across paid media channels to support our customer acquisition goals. As a part of a fun team that loves what they do, you will inspire customers to go on life-changing travel experiences across the globe.

What you’ll do:

Execute day-to-day implementation, testing, and optimization of channels including but not limited to Google Ads, Bing Ads, Meta, Google Display Network, Criteo, and TikTok
Support the Media team’s strategic monthly/quarterly budgeting and goals, daily campaign monitoring, and optimizations
Assist with weekly/monthly reporting and support ad-hoc performance report creation
Present complex data sets to senior leadership in a clear and understandable way
Write compelling and innovative ad copy and refresh ads to drive continuous improvements in performance
Analyze campaign, keyword, and ad performance. Identify opportunities for optimization and make data-driven recommendations
Conduct Keyword research and identify new advertising opportunities for paid search campaigns
Monitor search queries mapping to paid search campaigns and make recommendations for negatives
Track paid search auction insights and impression share trends
Execute promotional creative swaps across paid channels
Evaluate new paid media opportunities and assist with the testing of new channels
Collaborate cross-functionally with team members in marketing and creative to align on key messaging and campaign objectives
Work with analytics team to develop new reporting as needed
Proactively learn about industry trends and best practices in paid media and new innovative ways to reach new customers

Who you are:

You are both creative and data-driven. You pride yourself on your attention to detail and you enjoy optimizing and measuring the performance of paid media campaigns. You can work autonomously when uploading large quantities of changes to our search accounts. You consider yourself to be naturally curious and a problem solver. At the same time you have a strong eye for design and have a knack for writing compelling ad copy. In addition, you have...

3-5 years experience at a media agency or similar role.
Expert level understanding of Google Ads and Bing Ads, both with metrics and definitions. Bonus points for experience with SA360
Experience managing paid social campaigns on Facebook and TikTok
Knowledge of Google Analytics/GA4
Excellent Microsoft Excel skills
Analytical and critical thinking skills, able to gather actionable insights from large data sets
Must be detail oriented and have strong organizational skills
Strong writing skills and a good eye for design
Ability to work independently and as part of a team
Bonus points if you have: Experience with Tableau, Pinterest ads, or Native advertising

Why you’ll love working here:

Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:

Paid international travel
Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
Four weeks paid vacation your first year and ten paid holidays
25% company match on your 401(k)
Excellent medical, dental, and vision coverage, along with life and disability insurance
Wellness benefits and a yearly fitness reimbursement
EF program discounts including travel, language schools, childcare, and more
Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
Discounts at local venues and businesses

About EF Education First:

Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We’re always on the lookout for people with drive, creativity, empathy and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping ones finger on the pulse’), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.