687 Director, Product Marketing Jobs in New York, NY
Effectv is Hiring a Director, Product Marketing Near New York, NY
Job SummaryEffectv is searching for a highly motivated and strategic thinker who can lead our Product Marketing team. Reporting to the VP of Sales Development, this individual will be responsible for leading a team of talented Product Marketers that develop the value proposition of our industry leading advertising products (including solutions such as streaming, TV, addressable, attribution, etc.), level-up our organization’s product knowledge, and support product strategies to drive revenue. As the Director of Product Marketing, they will be a key partner to Effectv’s Product Management, Sales, Sales Development, Learning & Performance teams, plus many others. For Effectv’s new and existing advertising products, the Director will focus on successful value proposition development, educating our field teams, owning a feedback loop, and promoting adoption to support revenue growth across all lines of business (e.g. market retail, agencies, addressable, programmatic, etc.) and industries (e.g. retail, automotive, political, media & entertainment, etc.) This role needs to be a coach and player that sits at a critical intersection of our HQ teams and field teams, and will need to establish high-level strategies while balancing executional needs of the frontline team members. Our Director of Product Marketing will join an organization that operates with high standards for team culture, talent development, collaboration, and overall performance excellence.
Job DescriptionCore Responsibilities
- Leads the creation of the value proposition for our multiscreen advertising products, translates how the products work, and how the products complement each other within our advertising ecosystem
- Partners with Product Management and Product Commercialization for the launch, evolution, and deprecation of advertising product strategies
- Partners with Learning & Performance to develop, host, launch, and measure educational content/sessions to grow product knowledge among our frontline Sales and Sales Development teams
- Creates and manages collateral and resources for our advertising products and competitive intelligence
- Prioritizes the collection, interpretation, and distribution of product feedback from Sales, Sales Development, and advertising clients and shares/makes recommendations to leadership from Product Management, Product Commercialization, and other stakeholder teams
- Maintains an expertise in Effectv’s advanced advertising solutions such as addressable, programmatic, attribution, data enablement, etc. as well as industry ad tech and trends through constant curiosity and learning
- Identifies, assesses, interprets, and shares insights around competitive advertising strategies and products in the marketplace
- Partners closely with Sales Marketing to ensure accuracy of product positioning is represented in our go-to-market narratives, along with other internal stakeholders (such as Communications, Brand, Demand Gen) as needed to supply updates and ensure accuracy of product positioning in various forums (e.g. blogs, website)
- Collaborate and communicate with various business units such as Comcast Advertising, Freewheel, Xumo, Ampersand, and more as we deploy and educate around new products
- Mentors, develops, and directs Product Marketing people leaders and individual contributors
- Consistent exercise of independent judgment and discretion in matters of significance
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
- Other duties and responsibilities as assigned
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
SalaryPrimary Location Pay Range: $152,687.92 - $229,031.88
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
EducationBachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience10 Years
Job Summary
Full Time
$210k-257k (estimate)
09/02/2024
10/07/2024
The job skills required for Director, Product Marketing include Product Marketing, Leadership, Go To Market, Insight, Product Management, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Top Product/Brand Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.
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