Get your career started at eHealth eHealthInsurance has many exciting career opportunities in a number of locations, across various functions. Come join us today! At eHealth we are passionate about helping our customers navigate through the complex world of health insurance. By understanding our customer’s needs, we can help them find the right health insurance plan for them. We are looking for a motivated and experienced seasonal Marketing Automation Manager to support our growing Email/SMS team and contribute to the success of customer lifecycle marketing initiatives across eHealth. This position is a seasonal role slated to begin late July ending early December 2024. The Email/SMS team’s mission is to build personalized and effective messaging programs that not only nurture and convert leads, but also engage and help retain existing members. As our Marketing Automation Manager, you will manage the operations of transitioning messages from our legacy marketing automation platform to Marketo and enable the marketing organization to hit its ambitious goals for email and SMS. The ideal candidate is someone who can produce error-free work under tight deadlines. Key Responsibilities: Build, execute, and manage marketing campaigns, workflows, and triggers using multiple platforms Maintain and develop fully responsive templates and individual emails via best in class HTML/CSS for various lifecycle marketing and transactional messages Agility and expertise to build templates for multiple platforms, understanding the unique requirements of each. Integrate dynamic and personalized content elements leveraging data from our messaging automation platform (Marketo) and other data sources Support our mobile marketing efforts by building SMS programs Perform thorough quality assurance on every communication to ensure that campaigns are rendering error free and that dynamic content is populating as expected Own and improve email campaign rendering across all major email clients Ability to troubleshoot issues in content, coding, and tracking challenges Become a strategic partner for the marketing team in taking full advantage of all Marketo capabilities and being responsible for the day-to-day execution of requests and projects Liaise with team members to improve audience size, health, hygiene, consistency, and quality of the email/SMS marketing database Ideal Experience: 5 years of experience building and managing programs, emails, workflows, and other integral marketing automation functions in Marketo Highly proficient with HTML/CSS for email marketing and building responsive templates Prior execution of campaign migration from legacy to modern platforms. Experience with developing and executing A/B test set up, complex multi-channel journeys, ad-hoc and automated campaigns in Marketo Experience building dynamic campaigns including testing campaigns with complex logic Knowledge of Marketo core concepts - Marketo Associate or Expert Certification a plus Must be detail oriented with an eye for overall user experience Experience and comfort working in an entrepreneurial environment, creating structure and priorities while operating quickly and fluidly to adapt to the changing needs of the consumer, the regulatory environment, and the business Experience with SMS platforms like Twilio is preferred, but not required Solid understanding of marketing processes and tactics and email best practices (ex: A/B testing, data cleaning, etc.) Be able to provide a portfolio featuring past email design/development email execution Who you are: Consumer Obsessed: You have strong audience empathy, with a passion for delivering compelling value that drives behavior change. Critical, Strategic Thinker: You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment. Achiever: You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities. Analytical: You use data to uncover new insights, opportunities and make decisions. Doer: You roll up your sleeves, dig in and chart the course to advance solutions. Clear Communicator: You are clear, concise, candid and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights. Relationship Builder: You listen, partner and influence across decision makers with a high degree of professionalism. - The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site. - Base Pay Range -$105,000 - $131,300 - eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment. Through our leading technology, far-reaching partnerships, consumer advocacy and industry expertise, we work tirelessly to be the online standard for finding, comparing and buying individual, family, small business and Medicare health insurance. Our customer care specialists and licensed agents are available to provide personalized assistance 24 hours a day, 7 days a week over the internet, telephone, email, fax or online chat. When private insurance is not an option, we can connect people to public assistance programs to help them find the care they need. Anyone in need of access to health coverage has an ally in eHealth. RECRUITMENT SCAMS Please read an important notice on fraudulent recruitment communications. Take care to avoid fraudulent communications purporting to be on behalf of eHealth. Recent incidents have occurred involving organizations falsely claiming to recruit on behalf of eHealth. These organizations, purporting to either work for or be affiliated with eHealth, notify individuals that their qualifications were found suitable to work as an employee (local or expatriate) for eHealth and solicit the transfer of significant sums of money to pay for work permits, insurance policies, etc. Please note that eHealth does not (nor do any of the organizations that recruit on our behalf) ever ask for money or payments from applicants at any point in the recruitment process. All individuals who are successful in gaining an offer of employment from eHealth, whether directly or indirectly, are always required to go through a formal recruitment process. Please note that these communications are fraudulent. They do not originate from eHealth nor are they associated with eHealth’s recruitment process. Noticeable points of such communications are that the communications come from non-eHealth e-mail addresses (e.g. from a yahoo.com address); the use of English is poor; and that money is requested at some stage. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar. Do not disclose your personal or financial details to anyone you do not know. If you receive such proposals, we would advise you to contact your local police station and provide them with all information you may have from the senders (email addresses, phone/fax details, etc.).