Eastern Health Group is a family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best "you" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us! 

Position Overview: As a Regional Marketing Manager for Long-Term Care, you will be responsible for developing and implementing marketing strategies to promote long-term care services within a specific region. Your primary objective will be to increase brand awareness, drive patient admissions, and support the overall growth of long-term care facilities. You will collaborate with a diverse range of stakeholders, including facility administrators, healthcare professionals, community organizations, and referral sources.

Key Responsibilities:

• Strategy Development:

  • Develop comprehensive regional marketing strategies to promote long-term care services.

  • Analyze market trends, competition, and target audience to identify opportunities for growth.

  • Set clear objectives and measurable goals to track marketing performance and effectiveness.

• Brand Promotion:

  • Create and implement branding initiatives to enhance the visibility and reputation of long-term care facilities in the region.

  • Develop marketing collateral, including brochures, flyers, presentations, and digital content, to communicate key messages and benefits.

  • Coordinate advertising campaigns, both online and offline, to reach the target audience effectively.

• Relationship Management:

  • Cultivate and maintain strong relationships with key stakeholders, including healthcare professionals, hospitals, physicians, social workers, and senior living communities.

  • Collaborate with facility administrators to support their marketing needs and align marketing activities with facility objectives.

  • Organize and participate in industry events, trade shows, conferences, and community outreach programs to build brand awareness and generate leads.

• Referral Development:

  • Identify and engage with potential referral sources such as hospitals, physicians, home healthcare agencies, and community organizations.

  • Develop and implement strategies to increase patient admissions through effective referral management.

  • Conduct regular visits to referral sources, provide educational materials, and establish referral relationships.

• Performance Analysis:

  • Monitor and analyze marketing metrics, including lead generation, conversion rates, and return on investment.

  • Utilize data-driven insights to optimize marketing strategies and tactics.

  • Prepare regular reports and presentations on marketing activities, achievements, and areas for improvement.

Qualifications and Skills:

• Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.

• Proven experience in marketing, preferably in the healthcare or long-term care industry.

• In-depth knowledge of marketing principles, techniques, and strategies.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent interpersonal and communication skills, with the ability to build and maintain professional relationships.

• Proficiency in digital marketing tools, social media platforms, and marketing automation software.

• Self-motivated and proactive with the ability to work independently and as part of a team.

• Willingness to travel within the assigned region as required.